W3L3
Supply decisions depend on the external environment, especially the strategic environment in which the firm finds itself
Monopoly (only firm in market) → only external constraint faced is market demand curve
Perfect competition (one of a large number of firms in the market) → heavy constraints
Oligopoly (among a handful of firms) → must consider other firm’s responses
Many small firms
Profit-maximisers
Price takers
Homogenous products
No barriers to entry or exit
Perfect information
Residual demand refers to the demand curve faced by an individual firm operating in a market where there is perfect competition.
For an individual firm in a perfectly competitive market, the firm is considered a price taker
As a result, the individual firm's demand curve is perfectly elastic, or horizontal (the aggregate demand curve slopes downwards). This implies that the firm can sell as much output as it wants at the prevailing market price without affecting the price itself.