* governor of NY
* very privileged and wealthy upbringing, became a lawyer then went into politics
* very senior position in the US navy during WW1 and later developed polio which almost killed him, made him appear strong to voters
* Democratic politician: __welfare state, high state intervention,__
* ==united the whole nation giving them the sense that it was them vs the problem==
* he was a great public speaker, worked hard to take his message to ordinary men and women
* travelled across the country talking about the problems they faced
* promised to end Prohibition
* had a very specific, hopeful plan for the future of America, inspire the country with his New Deal plan, RRR plan, had up to 15 speeches a day to garner support