Event Planning and Management: Principles, Planning and Practice

These flashcards cover key vocabulary and concepts related to event planning and management as discussed in the lecture notes.

Event Planning

The organized process of planning, executing, and evaluating events.

Stakeholders

Individuals or organizations that have an interest in the outcome of an event, including clients, attendees, sponsors, and suppliers.

Feasibility Study

An assessment of the practicality and potential success of an event based on the resources, time, and financial implications.

SMART Objectives

Objectives that are Specific, Measurable, Agreed, Realistic, and Time-bound, used to set clear goals for an event.

The Five Ws

Questions used to define an event concept: Why, Who, What, When, and Where.

Macro Trends

Large-scale, global phenomena that impact industries, such as climate change and technological advancements.

Micro Trends

Specific trends within the events industry that influence planning and execution of events.

SCAMPER Model

A technique used to generate ideas based on the prompts: Substitute, Combine, Adapt, Modify/Magnify, Put to another use, Eliminate/Minify, Rearrange/Reverse.

Power/Interest Matrix

A tool used to prioritize stakeholders based on their level of influence (power) and interest in the event.

Legacy Objectives

Long-term benefits or outcomes resulting from an event, often considered in the planning of large-scale events.

Event Budget

A detailed financial plan outlining expected revenues and expenses related to an event.

Which of the following best exemplifies the progression of a project management career?

project manger to program manager to portfolio manager

Program manager

manage a collection of projects

Project managers need to meet each project's requirements and achieve the desired outcome. To do this, should project managers use the same tools, techniques, and methodologies every day on their projects?

No, project managers vary tools, tech, methods,

A project has a clear outcome and clearly define start and end

Global restrictions let to

impacting hospitality and tourism

Practices and Adaptations to Covid

Health & Safety protocols, hybrid, technology integrationns, substainability focus

Events have ?

a predetermined start and end date

Experiential Design

methods used in event planning
to create memorable, engaging, and meaningful experiences for
participants. ex. desinging immersive, interactive, and personal

Experiential Design Techniques

decor, themes, personalization, simple technology,

Experience Design

connecting experiences with touchbacks

Getz Model

how events are planned, managed, and experienced.

1. event

2. event organizer

3. the environment

EMBOK

Event Management Body of Knowledge

Benefits of good planing

objectitives, coordiniations, less stress, quality

Mind mapping

organize ideas visually

Stakeholders

anyone with a vested interest in business operations

SWOT

strengths, weaknesses, opportunities, threats

EMBOK elements

design, marketing, administration, operations, risk - initiation, planning, implementation, event closure

4 phases of event planning

1. research & concept

2. 2. design & planning

3. delivery

4. evaluation