Chapter 8 - Print Media

HP through printed media depends on…

peoples ability to read

Marginalzied groups examples

homeless, refugees, asylum seekers, drug abusers

Health literacy

Cognitive and social skills that determine the motivation and ability of individuals gain access to, understand, and use information to promote and maintain good health

EX of health literacy

understanding prescription drug instructions, doctors directions, ability to naviagte complex health care system

___ + ___ = health empowerment

health literacy + self efficacy

Readability

extent the meaning of writing can be understood

depends on word choice, legnth of sentence, and complexity of ideas

Legibility

ease which letters and words in text can be recognized

depends on choice of font, size, clearness of print

Visual literacy (most widely used in HP)

Ability of people to understand pictures and illustrations

EX. flyers, brochures, etc

Visual communication

Pictures need to be well chosen to capture attention of audience and prevent them from jumping to the wrong conclusion

Tips for displaying printed materials

consider target audience and where they frequent
switch / rotate displays

Information needs to be….

Appropriate, make sense, and be acceptable

Systematic process for design step 1

Needs assessment

Systematic process for design step 2

Concept design

Systematic process for design step 3

Graphic design and test-run

Systematic process for design step 4

Production

Systematic process for design step 5

Distribution

Systematic process for design step 6

Evaluation

Brochures can be made with a ______ approach

health empowerment