process of converting one form of energy into another our brain can interpret
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stimulus energies like sights, sounds, and smells into neural impulses
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Psychophysics
study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience
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16-4
What are the absolute and difference thresholds, and do stimuli below the absolute threshold have any influence on us
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Absolute Threshold
minimum stimulation necessary to detect a particular light, sound, pressure, taste, or odor 50% of the time
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Signal Detection Theory (Figure 16.5)
theory predicting how and when we detect the presence of a faint stimuli amid background stimulation, assumes that there is no single absolute threshold and that detection depends partly on a persons experience, expectations, motivation, and alertness
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Subliminal (Figure 16.6)
below ones absolute threshold for conscious awareness (Stimuli you cannot detect 50% of the time)
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Priming
activation, often unconsciously, of certain associations, thus predisposing ones perception, memory, or response
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an unnoticed image that reaches your visual cortex and briefly primes your response to a later
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Difference Threshold
minimum difference between two stimuli required for detection 50% of the time
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If you add 1 ounce to a 10-ounce weight, you will detect the difference; add 1 ounce to a 100-ounce weight and you probably will not
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Webers law
principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage, rather than a constant amount
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16-5
What is the function of sensory adaptation
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Sensory adaptation
diminished sensitivity as a consequence of constant stimulation
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entering your brothers room, smelling a musty odor, wondering how they can stand it, but within minutes you no longer notice