Buisness Scaffold Q2

Advertising

A paid, non-personal message communicated through mass media to persuade an audience.

Advantages of Advertising

Wide reach, strong brand recognition, effective for introducing new products.

Disadvantages of Advertising

Expensive, less personalized, may be ignored by consumers (ad fatigue).

Personal Selling

Direct, face-to-face communication between a sales representative and a potential customer.

Examples of Personal Selling

In-store salespeople, B2B sales representatives, telemarketing.

Advantages of Personal Selling

Two-way interaction with immediate feedback, tailored to customer's needs, builds customer relationships.

Disadvantages of Personal Selling

High cost per contact, requires skilled staff, limited reach.

Sales Promotion

Short-term incentives designed to encourage immediate action or purchase.

Examples of Sales Promotion

Discounts, BOGO offers, loyalty programs, flash sales, product samples.

Advantages of Sales Promotion

Encourages quick sales boosts, attracts price-sensitive customers, can introduce new products.

Disadvantages of Sales Promotion

May reduce profit margins, can lead to brand devaluation, can create short-term interest.

Public Relations (PR)

Activities aimed at creating and maintaining a positive public image for a business.

Examples of Public Relations

Press releases, sponsorships, community involvement, crisis management.

Advantages of Public Relations

Builds credibility and trust, low-cost compared to advertising, improves brand reputation.

Disadvantages of Public Relations

Less control over the message, difficult to measure impact, results are not immediate.

Direct Marketing

Marketing that communicates directly with targeted customers to generate a response or transaction.

Examples of Direct Marketing

Email newsletters, SMS marketing, catalogs, personalized letters.

Advantages of Direct Marketing

Highly targeted, cost-effective, measurable results.

Disadvantages of Direct Marketing

Can be seen as intrusive, requires up-to-date customer data, limited reach if not executed well.

Digital Marketing

Using digital platforms and technologies to reach consumers online.

Examples of Digital Marketing

Content marketing, influencer marketing, social media, SEO, PPC advertising.

Advantages of Digital Marketing

Interactive and engaging, cost-effective, global reach.

Disadvantages of Digital Marketing

Requires constant content creation, can be affected by negative feedback, algorithms may limit reach.

Sponsorship and Event Marketing

Supporting events or activities in exchange for promotional exposure.

Examples of Sponsorship

Sponsoring sports teams, hosting events, participating in trade shows.

Advantages of Sponsorship

Increases brand visibility, builds goodwill, targets specific audiences.

Disadvantages of Sponsorship

Can be expensive, impact may be hard to measure, association risks with controversial events.

Billboards

Large outdoor advertising structures typically found in high-traffic areas.

Search Engine Marketing (SEM)

A form of Internet marketing that involves promoting websites by increasing their visibility in search engine results.

Influencer Marketing

A strategy that focuses on using key individuals to drive the brand's message to the larger market.

Search Engine Optimization (SEO)

The process of optimizing a website to rank higher in search engine results.

Loyalty Program

A marketing strategy that rewards customers for their repeat business.

Telemarketing

The practice of selling products or services over the phone.

Crisis Management

The process of handling a disruptive or dangerous situation that threatens to harm an organization.

Digital Platforms

Online technologies that facilitate the creation and sharing of user-generated content.

Pay-per-click (PPC) Advertising

An online advertising model where advertisers pay a fee each time their ad is clicked.

Community Involvement

Engagement between a business and the community it serves.

Event Marketing

Planning and executing events to promote products or services.

Flash Sales

A discount offer that is only available for a limited time.

Customer Relationships

The ongoing interactions between a business and its customers.

Ad Fatigue

A decrease in consumer response to ads due to oversaturation.

Brand Recognition

The extent to which consumers can correctly identify a brand by its attributes.

Interactive Marketing

A form of marketing that involves engaging consumers in a two-way conversation.

Mass Media

The means of communication that reach large audiences (e.g., television, radio, newspapers).