Buisness Scaffold Q2

1. Advertising

Definition: A paid, non-personal message communicated through mass media to persuade an audience.

Examples:

• Television and radio ads

• Social media advertisements (Instagram, TikTok, YouTube)

• Online banner ads and search engine marketing (Google Ads)

• Billboards and transit ads

• Print ads (newspapers, magazines)

Advantages:

• Wide reach

• Can create strong brand recognition

• Effective for introducing new products

Disadvantages:

• Expensive

• Less personalized

• May be ignored by consumers (ad fatigue)

2. Personal Selling

Definition: Direct, face-to-face communication between a sales representative and a potential customer.

Examples:

• In-store salespeople

• B2B sales representatives

• Telemarketing

Advantages:

• Two-way interaction; allows for immediate feedback

• Tailored to the customer’s needs

• Builds customer relationships

Disadvantages:

• High cost per contact

• Requires skilled staff

• Limited reach

3. Sales Promotion

Definition: Short-term incentives designed to encourage immediate action or purchase.

Examples:

• Discounts and coupons

• Buy-one-get-one-free (BOGO) offers

• Loyalty programs and point systems

• Flash sales and limited-time offers

• Product samples and free trials

Advantages:

• Encourages quick sales boosts

• Attracts price-sensitive customers

• Can introduce new products

Disadvantages:

• May reduce profit margins

• Can lead to brand devaluation if overused

• May only create short-term interest

4. Public Relations (PR)

Definition: Activities aimed at creating and maintaining a positive public image for a business.

Examples:

• Press releases and media coverage

• Sponsorship of events or charities

• Community involvement

• Crisis management

Advantages:

• Builds credibility and trust

• Low-cost compared to advertising

• Can improve brand reputation

Disadvantages:

• Less control over the message

• Difficult to measure impact

• Results are not immediate