Glossary: Course 2, Module 1

Aggregated empathy maps

Represent a visualization of everything designers know about an entire user segment or group of similar users.

Case study

Leads the user through your design process from the beginning to the end.

Domain

Address of your website.

Empathy

The ability to understand someone else’s feelings or thoughts in a situation.

Empathy map

An easily understood chart that explains everything designers have learned about a type of user.

Navigation

The way users get from page to page on a website.

Non-disclosure agreement

A contract an employee might sign when working with a business, in which they agree not to share sensitive information.

Pain points

UX issues that frustrate the user and block the user from getting what they need.

Peer reviews

Assignments that enable learners to provide feedback on each other's assignment submissions.

Personal brand

The way in which your personality, unique skills, and values as a designer intersect with your public persona.

Personas

Fictional users whose goals and characteristics represent the needs of a larger group of users.

Portfolio

A collection of work you've created that shows your skills in a certain area.

Representative sample

A subset of the target population that seeks to accurately reflect the characteristics of the larger group.

Screener survey

A detailed list of questions that helps researchers determine if potential participants meet the requirements of the research study.

User group

A set of people who have similar interests, goals, or concerns.