Studied by 2 people
Reproduction potential
observer must be able to reproduce the models behaviour
Retention
in order to reproduce the modelled behaviour, you must code the information into long term memory
Attention
________- you cant learn much by observation unless you perceive and attend to it.
Motivation
observer expects to receive positive reinforcements for the modelled behaviour
Schemas
we selectively attend to certain characteristics.
Generalisation
________ that is made about a group and then attributed to members of that group- can be positive or negative generalisations.
Social comparison
we seek positive social identities to enhance our self- esteem- comparing our ingroups and out groups
Social behaviour
is determined by the motivations of the person and their personal group membership.
group memberships
to be a part of a group
For observational learning to be a success, 4 components must be addressed
attention, retention, reproduction potential, motivation
Attention
you cant learn much by observation unless you perceive and attend to it
Retention
in order to reproduce the modelled behaviour, you must code the information into long term memory
Reproduction potential
observer must be able to reproduce the models behaviour
Motivation
observer expects to receive positive reinforcements for the modelled behaviour
Generalisation that is made about a group and then attributed to members of that group
can be positive or negative generalisations
Schemas
we selectively attend to certain characteristics
Social Identity Theory
argues that a person has not just one ‘personal self’, but rather several social selves that correspond to group membership
Social Cognitive Theory
Learning through observation of others performing the desired behaviour
stereotype
a conventional or formulaic conception or image
formation of stereotypes
formation of stereotypes is based on social comparison and group generalisations.
Note 
Flashcard (83)