Sociocultural Approach - The individual and the group

Reproduction potential

observer must be able to reproduce the models behaviour

Retention

in order to reproduce the modelled behaviour, you must code the information into long term memory

Attention

________- you cant learn much by observation unless you perceive and attend to it.

Motivation

observer expects to receive positive reinforcements for the modelled behaviour

Schemas

we selectively attend to certain characteristics.

Generalisation

________ that is made about a group and then attributed to members of that group- can be positive or negative generalisations.

Social comparison

we seek positive social identities to enhance our self- esteem- comparing our ingroups and out groups

Social behaviour

is determined by the motivations of the person and their personal group membership.

group memberships

to be a part of a group

For observational learning to be a success, 4 components must be addressed

attention, retention, reproduction potential, motivation

Attention

you cant learn much by observation unless you perceive and attend to it

Retention

in order to reproduce the modelled behaviour, you must code the information into long term memory

Reproduction potential

observer must be able to reproduce the models behaviour

Motivation

observer expects to receive positive reinforcements for the modelled behaviour

Generalisation that is made about a group and then attributed to members of that group

can be positive or negative generalisations

Schemas

we selectively attend to certain characteristics

Social Identity Theory

argues that a person has not just one ‘personal self’, but rather several social selves that correspond to group membership

Social Cognitive Theory

Learning through observation of others performing the desired behaviour

stereotype

a conventional or formulaic conception or image

formation of stereotypes

formation of stereotypes is based on social comparison and group generalisations.