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Cultural norms
Unwritten rules for behavior in a group.
Confirmation bias
Seeking information that confirms existing beliefs.
Hindsight bias
Believing you predicted an outcome after it happens.
Overconfidence
Being too certain about one's judgments.
Experimental
Research method manipulating variables to find cause and effect.
Random assignment
Placing participants into groups by chance alone.
Case Study
In-depth analysis of a single individual or group.
Correlation
A measure of the relationship between two variables.
Meta-analysis
Statistical technique that combines results from multiple studies.
Hypothesis
A testable prediction about the outcome.
Falsifiable
Capable of being proven incorrect by evidence.
Operational definitions
Clear description of how a variable is measured.
Independent variable
The factor that is manipulated or changed.
Dependent variable
The outcome that is measured.
Confounding variables
External factors that could affect the results.
Sample
A subset of a population selected for study.
Population
The entire group that is of interest to researchers.
Representative sample
A sample that accurately reflects the population.
Random sampling
Selecting participants where everyone has an equal chance.
Convenience sampling
Selecting participants based on easy availability.
Sampling bias
Flaw in sampling that makes the sample unrepresentative.
Generalizability
Extent to which findings can be applied to a larger population.
Experimental group
The group that receives the treatment.
Control group
The group that does not receive the treatment.
Placebo
A harmless, inactive substance or procedure.
Single-blind
Participants don't know which group they are in.
Double-blind
Both participants and researchers don't know group assignments.
Social desirability bias
Tendency to answer questions in a socially acceptable way.
Qualitative
Non-numerical data, often descriptive (e.g., interviews).
Quantitative
Numerical data that can be measured (e.g., scales, scores).
Peer review
Evaluation of research by experts in the same field.
Replication
Repeating a study to verify its results.
Directionality problem
Unclear which variable causes the other in a correlation.
Survey technique
Using questionnaires or interviews to collect data.
Institutional review
Ethical review of research involving human participants.
Confidentiality
Protecting the private information of participants.
Mean
The mathematical average of a set of numbers.
Normal curve
A symmetrical, bell-shaped distribution of data.
Standard deviation
A measure of how spread out the data points are.
Scatterplot
A graph showing the relationship between two variables.
Third variable problem
An unseen factor might cause the correlation.
Self-report bias
Inaccuracies in data because it comes from the subject themselves.
Informed consent
Participants agreeing to join after knowing the risks.
Informed assent
Agreement to participate from someone who cannot legally consent.
Deception
Misleading participants about the true purpose of the study.
Research confederates
People who work for the researcher and pretend to be participants.
Median
The middle score in a set of ordered data.
Mode
The most frequently occurring score in a data set.
Variation
How much the data differs or is spread out.
Skewness
The degree of asymmetry in a distribution.
Percentile rank
The percentage of scores that fall below a specific score.
Regression toward mean
The tendency for extreme scores to move closer to the average over time.
Correlational coefficient
A number between -1 and +1 showing the strength and direction of a relationship.
Effect size
A measure of the strength of a relationship or difference.
Range
The difference between the highest and lowest scores.
Bimodal distribution
A distribution with two most frequent scores (two peaks).
Statistical significance
A result that is unlikely to have occurred by chance.
Protection from harm
Ethical obligation to minimize risk to participants.
Debriefing
Explaining the true purpose of the study to participants after it concludes.