mark 3336 midterm 2 important graphs
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13 Terms
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New Product Development Process
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Product Life Cycle
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Market Skimming Pricing
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Market Penetration Pricing
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Marketing Channels with and without a Distributor
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Carefully Blended Mix of Promotion Tools
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Steps in Developing Effective Marketing Communication
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Hierarchy of Effects
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Push vs Pull Strategy
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7 Steps of a Creative Brief
Why are you advertising? → Who are you advertising to? → What do you know about your audience that will help you? → What do you want them to do? → What point can you make that will get them to do that → How will you know you’ve succeeded? → What are some ideas on how to make the point?
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7 Step Selling Process
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Steps in Analyzing Competitors
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Stages of the Research Process
