achieved when resources are used to yield the maximum benefit to everyone
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Asymmetric information
occurs when one party knows more about a product than another
3
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Barriers to entry
occur when start-up costs make it difficult for new firms to enter a market
4
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Contestable markets
characterised by easy entry
5
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Demand side policies
affect the economy by influencing AD
6
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Demerit goods
over-produced by the free market, above social optimum
7
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Deregulation
reducing regulations that restrict business practises
8
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Direct tax
taken at the source and goes directly to the govt e.g., income tax
9
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External benefits/costs
to third parties who is neither the producer nor consumer
10
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Government failure
govt intervention in the free market makes things worse
11
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Indirect taxes
added onto prices and go to the govt through a seller e.g., VAT
12
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Interventionist policies
designed to control market forces for political reasons
13
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Marginal cost
additional cost from producing one extra unit of output
14
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Marginal revenue
the additional revenue from selling one more unit of output
15
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Market failure
when a market does not efficiently allocate resources to achieve the greatest possible consumer satisfation
16
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Merit goods
can be provided by the private sector, but the quantity that the free market provides is lower than the social optimum
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Non-excludable
impossible to prevent people who have not paid for a good from consuming it e.g., street lighting
18
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Non-rivalrous
if one person consumes a good there is no less for anyone else
19
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Perfect competition
a market where products are homogenous, only normal profit can be obtained
20
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Privatisation
transfering production to the private sector
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Productive efficiency
maximises the effective use of resources
22
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Progressive tax
takes a greater percentage of income away from richer people
23
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Public good
one that the free market will not provide at all, no incentive for a producer to supply it because they cannot make a profit
24
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Regulations
legal and other rules that apply to firms, may come from govts, the EU or trade associations
25
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Trade-offs
when two objectives cannot both be achieved, more of one means less of the other (PPF e.g., capital vs consumer goods)
26
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legal monopoly
25% of the market share
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natural monopoly
when the most efficient scale of production is a monopoly because more than one producer/supplier would involve a wasteful allocation of resources e.g., railways
28
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oligopoly
when a concentration ratio shows a small number of firms in a market account for over 60% of it
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pricing strategy
the approach with which a business decides on setting price for its products/services (influenced by objectives)
30
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penetration pricing
when a firm sets a low price to help establish market share
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price skimming
when a firm releases a new product it initially sets a high price to take advantage of inelastic demand (e.g., new mobile phones)
32
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predatory pricing
selling price below costs to force competitors out of the market, is illegal
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normal profit
amount of profit required for firms to stay in business
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concentration ratio
measures the extent to which a market is dominated by a few firms
35
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tacit agreement
the understanding between competing businesses, set similar prices and focus on non-price competition
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marginal cost
the cost of producing one more unit of output
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marginal revenue
the additional revenue that comes from selling one more unit of output
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contribution
the revenue from each unit sold that goes towards fixed costs i.e., minus VC
39
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productive efficiency
minimising production costs by using the least quantity of resources, MC=AC
40
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allocative efficiency
using resources to meet consumer needs and respond to changes in demand, MC=AR
41
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market failure
when there is an inefficient allocation of resources, some are being wasted (costs could be lower and more consumer wants could be met)
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cartel
an agreement within a group of firms to reduce competition, illegal, fix price and quantity suppliede
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explicit collusion
two or more firms making an agreement to follow a joint strategy
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restrictive practices
any action a business takes to prevent competition
45
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regulatory body
a public authority or gov agency responsible for controlling business activity and promoting competition e.g., CMA
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merit goods
can be provided by the public and private sectors, the quantity provided by the free market is below the socially optimal level
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public goods
one that the free market will not provide at all because it is impossible to make a profit or prevent free riders
48
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demerit goods
over-produced by the free market above the socially optimal level, have negative externalities
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occupational immobility
unemployed lack skills to fill job vacancies
50
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legislation
laws passed by gov
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regulation
rules around what firms can and cannot do, mostly imposed by gov, but some industries self-regulate
52
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full capacity output
the maximum output that can be produced when all available resources (FofP) are fully employed i.e., the vertical part of the LRAS curve
53
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k effect
change in real GDP/change in J or 1/(1-MPC)
54
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base rate
interest rates at which the BofE lends to high street banks
55
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quantitative easing
asset purchases i.e., BofE buys gov bonds to provide finance for increase G
56
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forward markets
buying a certain quantity of goods/foreign currency at a price agreed today, can alleviate uncertainty
57
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moral hazard
when a bank has no incentive to minimise risk because they will be bailed out by the gov or central bank to protect consumers