SBE Marketing vocab

Advertisement

A notice or announcement in a public medium promoting a product, service, or event.

Brand Positioning

How a business shows how it is different from its competitors and where, or how, it sits in customers' minds.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Inbound Marketing

A customer-centric approach that focuses on drawing high-fit customers into a site or page as opposed to blasting a message to the general public.

Business to Business Marketing (B2B)

Any marketing strategy or content that is geared directly towards a business or organization.

Business to Consumer Marketing (B2C)

Marketing that targets individual consumers as customers.

Search Engine Optimization (SEO)

A set of practices designed to improve the visibility and positioning of web pages in organic search engine results.

Content Management System (CMS)

Software that allows marketers to create, design, host, edit, manage, and track the performance of all of their website content.

Sales Funnel

The visual representation of the customer journey, depicting the sales process from awareness to action.

Brand

A particular make of product.

End-user

The person, customer, etc. who is the final and actual (or 'real') user of a product.

Market Research

The study of consumers' needs & preferences, often for a particular product.

Web Cookies

Text files with small pieces of data that are used to identify specific users and modify web browsing experience.

Point of Sale

The place where a product is actually sold to the public.

Public Relations

The creation and maintenance of a good public image.

Sponsor

A firm supporting an organization in return for advertising space and brand recognition.

Trademark

A special symbol, design, word, etc. used to represent a product, brand, or company.

Content Marketing

An approach to marketing focused on creating and distributing high-quality, valuable content to attract, engage, and convert a specific audience.

Outbound Marketing

A form of marketing focused on pushing a message out to an intended audience by attending conferences, cold calling, and/or paying for TV ads.

Subject Matter Expert (SME)

A person who has a breadth of experience and knowledge in a particular area, industry, or topic.