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litotes
Understatement---for example, 'Her performance ran the gamut of emotion from A to B.'
logic
The art of reasoning.
logos
The appeal of a text based on the logical structure of its argument or central ideas.
loose sentence
A sentence that adds modifying elements after the subject, verb, and complement.
metonymy
An entity referred to by one of its attributes or associations-for example, 'The admissions office claims applications have risen.'
mnemonic device
A systematic aid to memory.
mood
The feeling that a text is intended to produce in the audience.
narrative intrusion
A comment that is made directly to the reader by breaking into the forward plot movement.
oxymoron
Juxtaposed words with seemingly contradictory meanings-for example, 'jumbo shrimp.'
paradox
A statement that seems untrue on the surface but is true nevertheless.
parallelism
A set of similarly structured words, phrases, or clauses that appears in a sentence or paragraph.
pathos
The appeal of a text to the emotions, values, or interests of the audience.
periodic sentence
A sentence with modifying elements included before the verb and/or complement.
Periphrasis
The substitution of an attributive word or phrase for a proper name, or the use of a proper name to suggest a personality characteristic.
persona
The character that a writer or speaker conveys to the audience.
purpose
The goal a writer or speaker hopes to achieve with the text-for example, to clarify difficult material, to inform, to convince, and/or persuade.
recursive
Referring to the moving back and forth from invention to revision in the process of writing.
refutation
The part of a speech in which the speaker would anticipate objections to the points being raised and counter them.
repetition
A text's repeated use of sounds, words, phrases, or clauses to emphasize meaning or achieve effect.
rhetoric
The art of analyzing all the choices involving language that a writer, speaker, reader, or listener might make in a situation.
rhetorical choices
The particular choices a writer or speaker makes to achieve meaning, purpose, or effect.
rhetorical question
A question posed by the speaker or writer not to seek an answer but instead to affirm or deny a point simply by asking a question about it.
rhetorical situation
The convergence in a situation of exigency (the need to write), audience, and purpose.
sarcasm
The use of mockery or bitter irony.
simile
A type of comparison that uses the word like or as.
simple sentence
A sentence with one independent clause and no dependent clause.
stance
A writer's or speaker's apparent attitude toward the audience.
style
The choices that writers or speakers make in language for effect.
subordinate clause
A group of words that includes a subject and verb but that cannot stand on its own as a sentence.
synecdoche
A part of something used to refer to the whole-for example, '50 head of cattle' referring to 50 complete animals.
syntax
The order of words in a sentence.
tone
The writer's or speaker's attitude toward the subject matter.
understatement
Deliberate playing down of a situation in order to make a point.
verisimilitude
The quality of a text that reflects the truth of actual experience.
voice
The textual features, such as diction and sentence structure, that convey a writer's or a speaker's persona.
zeugma
A trope in which one word, usually a noun or the main verb, governs two other words not related in meaning.
antimetabole
The repetition of words in successive clauses in reverse grammatical order-for example, 'You can take the boy out of the country, but you can't take the country out of the boy.'
antithesis
The juxtaposition of contrasting words or ideas, often in parallel structure-for example, 'Place your virtues on a pedestal; put your vices under a rock.'
Anthimeria
The substitution of one part of speech for another-for example, 'The poet says we 'milestone our lives.' or 'The little old lady turtled down the road.'
apologist
A person or character who makes a case for some controversial, even contentious, position.
apology
An elaborate statement justifying some controversial, even contentious, position.
appeal to authority
In a text, the reference to words, action, or beliefs of a person in authority as a means of supporting a claim, generalization, or conclusion.
appositive
A noun or noun phrase that follows another noun immediately or defines or amplifies its meaning.
argument
A carefully constructed, well-supported representation of how a writer sees an issue, problem, or subject.
arrangement
In a spoken or written text, the placement of ideas for effect.
assonance
The repetition of vowel sounds in the stressed syllables of two or more adjacent words.
assumption
An opinion, a perspective, or a belief that a writer or speaker thinks the audience holds.
asyndeton
The omission of conjunctions between related clauses-for example, 'I came, I saw, I conquered.'
attitude
The manner in which an action is carried out.
audience
The person or persons who listen to a spoken text or read a written one and are capable of responding to it.
begging of the question
The situation that results when a writer or speaker constructs an argument on an assumption that the audience does not accept.
claim
The ultimate conclusion, generalization, or point that a syllogism or enthymeme expresses. The point, backed up by support, of an argument.
aesthetic reading
Reading to experience the world of the text.
complex sentence
A sentence with one independent clause and one or more dependent clauses.
compound-complex sentence
A sentence with two or more independent clauses and one or more dependent clauses.
compound sentence
A sentence with two or more independent clauses.
compound subject
The construction in which two or more nouns, noun phrases, or noun clauses constitute the grammatical subject of a clause.
conflict
The struggle of characters with themselves, with others, or with the world around them.
connotation
The implied meaning of a word, in contrast to its directly expressed 'dictionary meaning.'
context
The convergence of time, place, audience, and motivating factors in which a piece of writing or a speech is situated.
contradiction
One of the types of rhetorical invention included under the common topic of relationships. Contradiction urges the speaker or writer to invent an example or a proof that is counter to the main idea or argument.
data (as evidence)
Facts, statistics, and examples that a speaker or writer offers in support of a claim, generalization, or conclusion.
deductive reasoning
Reasoning that begins with a general principle and concludes with a specific instance that demonstrates the general principle.
delivery
The presentation and format of a composition.
denotation
The 'dictionary definition' of a word, in contrast to its implied meaning.
diction
Word choice, which is viewed on scales of formality/informality, concreteness/abstraction, derivation, and denotative/connotative value.
double entendre
The double (or multiple) meanings of a group of words that the speaker or writer has purposely left ambiguous.
effect
The emotional or psychological impact a text has on a reader or listener.
efferent reading
Reading to garner information from a text. Reading to 'take away' particular bits of information.
ellipsis
The omission of words, the meaning of which is provided by the overall context of a passage.
enthymeme
Logical reasoning with one premise left unstated.
epistrophe
The repetition of a group of words at the end of successive clauses-for example, 'They saw no evil, they spoke no evil, and they heard no evil.'
epithet
A word or phrase adding a characteristic to a person's name-for example, 'Richard the Lion-Hearted.'
ethos
The appeal of a text to the credibility and character of the speaker, writer, or narrator.
euphemism
An indirect expression of unpleasant information in such a way to lessen its impact--for example, saying a person's position was eliminated rather than saying the person was fired.
evidence
The facts, statistics, anecdotes and examples that a speaker or writer offers in support of a claim, generalization, or conclusion.
extended analogy
An extended passage arguing that if two things are similar in one or two ways, they are probably similar in other ways as well.
extended example
An example that is carried through several sentences or paragraphs.
fable
A narrative in which fictional characters often animals take actions that have ethical or moral significance.
generalization
A point that a speaker or writer generates on the basis of considering a number of particular examples.
genre
A piece of writing classified by type-for example, letter, narrative, eulogy, or editorial.
heuristic
A systematic strategy or method for solving problems.
hyperbole
An exaggeration for effect.
image
A passage of text that evokes sensation or emotional intensity.
imagery
Language that evokes particular sensations or emotionally rich experiences in a reader.
implied metaphor
A metaphor embedded in a sentence rather than expressed directly as a sentence.
inductive reasoning
Reasoning that begins by citing a number of specific instances or examples and then shows how collectively they constitute a general principle.
inference
A conclusion that a reader or listener reaches by means of their own thinking rather than by being told directly by a text.
irony
Writing or speaking that implies the contrary of what is actually written or spoken.
jargon
The specialized vocabulary of a particular group.