Action Against Hunger
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8 Terms
What is Action Against Hunger?
A global humanitarian organization committed to ending world hunger founded in 1979.
As with many multicountry NGOs, what does ACF have?
It has a complicated mixture of local country names.
What was Johnson banks retained to do?
Johnson Banks was retained to “find common ground,” so that no matter where one would see ACF, it would look and sound the same.
What research step did Johnson Banks take?
Johnson Banks led many discussions and workshops about what needed to happen for the organization to represent itself as truly global.
What did they find needed to happen for the organization to represent itself as truly global?
Either everyone had to adopt the ACF name, or each country needed to adopt Action Against Hunger in its local languages.
What was Johnson Banks looking for?
They were looking for rallying cry that could work in many languages.
What did Johnson Banks realize?
