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business unit 4 aos1
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Business Change
Any alteration to a business and/or its work environment.
Organisational Change
Involves transforming an existing form into a new one.
Proactive Change
Anticipates future business impacts and implements changes to minimize them.
Reactive Change
Implemented due to a situation that has already been impacted.
Incremental Change
Less traumatic and part of natural business development.
Transformational Change
Results in major business alterations, often initiated by critical events like a dramatic drop in financial performance.
Key Performance Indicators (KPIs)
Measure a business's efficiency and effectiveness in achieving objectives.
Percentage of Market Share
Measures a business's sales compared to industry totals.
Net Profit Analysis
The remaining amount after deducting expenses from revenue.
Rate of Productivity Growth
Refers to the increase in outputs compared to inputs used over time.
Number of Sales
The total quantity of goods or services sold by a business over a specific period.
Number of Customer Complaints
Number of customers reporting dissatisfaction over time.
Driving Forces
Promote and support business change, guiding change implementation.
Restraining Forces
Hinder change implementation, resisting change.
Force Field Analysis
Examines driving forces and restraining forces in achieving change.
Porter’s Generic Strategies
Different approaches for competitive advantage in a crowded marketplace.
Porter's Generic Strategies
Lower Cost (no frills) and Differentiation (creating uniquely desirable products and services)
Entry of New Competitors
Businesses must adapt to attract new competitors to maintain market share.
Threat of Substitutes
Customers can find similar products or services.
Bargaining Power of Buyers and Suppliers
Buyers can reduce supplier prices.
Bargaining Power of Suppliers
Suppliers can raise prices.
Rivalry among Existing Competitors
The number and capability of competitors.
Lower Cost Strategy
Aims to gain competitive advantage by minimizing product and service delivery costs.
Cost Reduction Implications
Focuses on cost reduction, targets broad market, achieves competitive advantage by reducing costs.
Differentiation Strategy
Unique features of products or services that are perceived value to customers.
Procurement
Purchasing premium inputs.
Patents
Protecting product uniqueness.
Niche Marketing
Effective segment-specific sales campaigns.
Relationships
Forming high-profile/talented personnel.
Innovation/Technology
Introducing new processes.
Training
Enhancing employee skills.
Distribution
Improving delivery systems.
Business Extra Costs and Premium Pricing
Business incurs extra costs like high advertising for differentiated brand image.
Porters Generic Strategies
Lower Cost, Differentiation
Similarities
Both aim to gain a competitive advantage, both look to maximize profits
Differences
Lower cost reduces expenses while charging industry average prices, Differentiation has higher expenses passed on to consumers as unique product/service.