Approaches - Key studies

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Only AS content, so no psychodynamic or humanistic approaches.

Last updated 3:13 PM on 5/18/26
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Pavlov 1902 - Classical conditioning

Classically conditioned dogs to salivate to a bell. UCS (food) + NS (bell) → UCR (salivation). Repetition. CS (bell) → CR (salivation). By 45 seconds after the bell, the dogs produced 11 drops of saliva.

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Skinner 1940s - Operant conditioning

Skinner placed a rat in a Skinner box (a box that featured a lever and a food chute).
Variation 1: Rat pressed the lever to receive food, positive reinforcement meant rat learned to press the lever for foo.
Variation 2: The Skinner box floor was mildly electrified and pressing the lever stopped the electrocution, negative reinforcement meant the rat learned to press the lever to stop the electrocution.

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Watson and Rainer 1920 - Little Albert

Classically conditioned little Albert to develop a phobia of rats. Paired rat (NS) with a loud bang (UCS) to associate the fear of the noise onto the rat. His fear generalised to anything that resembled a rat. Unethical.

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Bandura et al. 1961 - SLT

A lab study (using matched pairs design) to see how (72) children (aged 3-6) would act towards a bobo doll after observing an adult with the doll. Children either saw an adult act non-aggressively, aggressively or not at all towards a bobo doll. Each child was then left alone for 20 minutes with a range of aggressive and non-aggressive toys and covertly observed. Bandura found that those who observed aggression were more likely to also be aggressive than the children in the non-aggressive and control groups. They were more likely to imitate an adult of the same gender (boys more so than girls).
In a variation, those who saw a model be rewarded were more likely to imitate aggression. Those who watched a model get punished for aggression were less likely to imitate. Vicarious reinforcement.

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Phineas Gage - biological approach

A metal pole went through the top of his mouth and brain. He survived but his personality/disposition changed. This led to psychologists beginning to link areas of the brain to specific areas of the brain. Phineas Gage experienced frontal lobe damage and this led to a lack of impulse control.