a technique for ascertaining the self- reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group.
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Scatterplot
a graphed cluster of dots, each of which represents the values of two variables.
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Mode
the most frequently occurring score (s) in a distribution.
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Double-blind procedure
an experimental procedure in which both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or the placebo.
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Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances.
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Operational definition
a carefully worded statement of the exact procedures (operations) used in a research study.
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Hindsight Bias
tendency to believe, after learning an outcome, that one would have foreseen it.
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Humble open
________- mindedness- accept and listen to ideas from all sides.
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Correlation Coefficient
a statistical index of the relationship between two things (from- 1.0 to +1.0)
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Coin flip you
________ are just as likely to get heads every time than a bunch of random results.
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Hypothesis
a testable prediction, often implied by a theory.
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Skeptical scrutinization
________- dont blindly believe everything.
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Validity
the extent to which a test or experiment measures or predicts what it is supposed to.
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Correlation
a measure of the extent to which two factors change together, and thus of how well either factor predicts the other.
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Single
________- blind: person in experiment does not know which group they are in.
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Standard Deviation
a computed measure of how much scores vary around the mean score.
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Political ads
________- know their hidden agenda, evaluate their evidence, know that a lot is taken out of context, make your own conclusions.
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Median
the middle score in a distribution, half the scores are above it and half are below it.
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Population
________- hard to ask every single person in the ________, so use a sample.
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Case Study
a descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles.
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Mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores.
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Sampling bias
a flawed sampling process that is produced by using an unrepresentative sample.
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Experiment
a research method in which an investigator manipulates one or more factors (independent variables) to observe the effect on some behavior or mental process (the dependent variable)
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Inferential Statistics
numerical data that allow one to generalize—to infer from sample data the probability of something being true to a population.
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Theory
an explanation using an integrated set of principles that organizes observations and predicts behaviors or events.
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Representative samples
________ are better than biased samples.
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Illusory Correlation
the perception of a relationship where none exists.
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Confounding Variable
a factor other than the independent variable that might produce an effect in an experiment.
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Descriptive Statistics
numerical data used to measure and describe characteristics of groups.
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Skewed Distribution
a(n) representation of scores that lack symmetry around their average value.
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Placebo Effect
experimental results caused by expectation alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.
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Histogram
a bar graph depicting a frequency distribution.
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Statistical Significance
a statistical statement of how likely it is that an obtained result occurred by chance.
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Critical thinking
thinking that does not blindly accept arguments and conclusions.
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Naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation.
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Overconfidence
we tend to think we know more than we do.
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Hindsight bias
________, overconfidence, and our tendency to perceive patterns in random events lead us to overestimate our intuition.
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Correlation
________ does not mean causation, it only helps to predict.
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Independent Variable
the experimental factor that is manipulated; the variable whose effect is being studied.
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The Scientific Attitude
Curious, Skeptical, and Humble
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Very time
and cost-intensive-putting all your eggs in one basket
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Single-blind
person in experiment does not know which group they are in
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Normal curve
a symmetrical, bell-shaped curve that describes the distribution of many types of data; most scored fall near the mean (68 percent fall within one standard deviation of it) and fewer and fewer near the extremes
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Range
the difference between the highest and lowest score in a distribution
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Control group
in an experiment, the group that is NOT exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of a treatment
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Experimental group
in an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable
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Culture
the enduring behavior, ideas, attitudes, and traditions shared by a group of people and transmitted from one generation to the next
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Informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
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Debriefing
the post-experimental explanation of a study, including its purpose and any deceptions, to its participants
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population
all those in a group being studied, from which samples may be drawn (note: except for national studies, this does not refer to the entire population of a country)
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random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
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random assignment
assigning participants to experimental and control groups by chance, thus minimizing preexisting differences between the different groups
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dependent variable
the outcome factor; the variable that may change in response to manipulations of the independent variable