BRAND PART

BRAND

• A distinctive product, service, or concept in the marketplace, identifiable through unique design elements like logos, symbols, names, or a combination of these.

• is the overall mental image in the minds of the people.

• A proprietary name, a group of letters and numbers, Color Association, a symbol, a unique shape of packaging and a combination of the above.

IMPACT OF A STRONG BRAND

A well-built brand invokes trust, confidence, security, and brand loyalty. This translates to long-term customer retention and market power.

LEGAL PROTECTION

To secure exclusive rights against misuse, illegal reproduction, or patent infringement, brands should register their names

IDENTIFICATION

Brands help consumers distinguish one product from another.

PROTECTION (P)

Brands safeguard their reputation and prevent misuse by others.

POSITIONING

Brands communicate unique benefits to stand out from the competition.

BRAND IDENTITY

• is how your brand looks, feels, speaks, and connects with the world. It’s the unique combination of:

• Visuals – Your logo, colors, and design that people instantly recognize.

  Voice – The tone and language you use to communicate.

  Values – What your brand stands for and why it exists.

• When these elements come together, they shape how people perceive and remember you.

RED

is a bold color that evokes feelings of passion, hunger, warmth, anger, energy, romance, and excitement. Using this makes a powerful statement and when used correctly, will make your logo pop out from the crowd.

ORANGE

is a friendly color that evokes feelings of creativity, warmth, youth, affordability, and playfulness. Using this lends an active and vibrant feel to your brand. Luxury and traditional brands should avoid using this.

YELLOW

• is a cheerful color that evokes feelings of optimism, happiness, and spontaneity. It can also signify sunshine, gold, or electricity. 

• can be a risky choice because it is often used in cautionary signs and the wrong shade can look gaudy. 

GREEN

• is often used to signify peace, health, nature, money, freshness, and growth. 

• is a natural choice for environmentally-focused brands (or brands that want to appear sustainable). 

  • Darker tones of this are used to convey wealth and prestige.

BLUE

• is a calm color often used to express stability, trust, clarity, reliability, communication, and security. 

• It is the most commonly preferred color in the world and thus, is a favorite “safe” color in logos. 

• It can also signify water, skies, and the cold.

PURPLE

• is a sophisticated color associated with royalty, power, mystery, luxury and imagination. 

• It is a less common color used with brands, so if your brand aligns with this color it’s a good opportunity to stand out!

BLACK

• is a timeless color that exudes mystery, power, tradition, credibility, authority, elegance, and security.

• It can signify balance or darkness. If your brand leans more formal or luxurious, don’t write this color off as boring. 

• Several retail and fashion brands use black in their logos.

PINK + MAGENTA

• is a sweet and versatile color that expresses femininity, romance, excitement, creativity, passion, and innovation. 

• A softer shade often referred to as “millennial pink” has taken over the marketing world due to its youthful appeal.

BROWN

• is a rustic color that is often used in food, beverage, organic, and nature brands. It expresses sturdiness, reliability, authenticity, practicality, wholesomeness, and warmth.

• It can signify the earth, leather, chocolate, wood or coffee.

MANUFACTURER'S BRAND NAME

Producers directly brand their products, allowing complete control over marketing, distribution, and quality management.

BENEFITS

• Leverages the company’s goodwill and reputation.

• Simplifies tracking performance and strengthens direct marketing.

• Enables tight control over distribution and the customer experience.

INDIVIDUAL BRANDING (MULTI-BRANDING STRATEGY)

Creating separate brand names for each product in a portfolio to allow individual product growth without risk to other products.

PRIVATE BRAND

Retailers assign their own branding to products they source from manufacturers, creating exclusivity in their stores.

PACKAGING

The strategic design and presentation of a product's container to attract attention, communicate benefits, protect contents, and enhance brand identity.

DISTINCTIVE DESIGN

Memorable and easily recognizable strengthens brand identity and market differentiation.

INSTANT RECOGNITION

Should trigger brand recall in crowded markets, enhancing shelf presence

CONVENIENCE

User-friendly, easy to open, resealable, and portable.

PROTECTION

Safeguards the product, preserving quality and preventing damage

RELIABILITY AND PRESTIGE

Quality materials reflect the brand’s value and inspire consumer confidence.

STORAGE-FRIENDLY

Should fit seamlessly in cabinets or shelves for home storage efficiency.

ENHANCED EXPERIENCE

Should create a memorable unboxing experience that aligns with the brand’s ethos

SUSTAINABILITY

Eco-friendly packaging is increasingly important as brands align with consumer values.

EMOTIONAL CONNECTION

Foster brand affinity through storytelling elements.