SMC CH11
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12 Terms
Zipping
fast-forward through commercials (pre-rec program)
Zapping
changing channels to avoid commercials
Network advertising
spreading messages by purchasing airtime from a TV network
Up-front market
buying period before TV season begins
Scatter market
buying period throughout the season
Spot advertising
commercials shown on local TV stations
National spot advertising
non-network advertising done by a national advertiser
Local advertising
airtime sold to local firms
Methods of buying time (TV)
sponsorship, participations, spot announcements
Broadest mass reach among all media
Radio
Image transfer
Images of a TV commercial implanted into a radio spot
methods of buying time (radio)
network radio, spot radio, local radio
Note 
Flashcards (58)