A biologist who proposed the theory of natural selection, explaining how species evolve and adapt over time.
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Wilhelm Wundt
Considered the father of psychology for establishing the first psychology laboratory in Germany in 1879, focusing on structuralism and introspection.
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William James
An American psychologist who founded functionalism, emphasizing the purpose of behavior and mental processes.
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G. Stanley Hall
Established the first psychology research laboratory in the United States and founded the American Psychological Association (APA).
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Mary Calkins
Pioneering psychologist who became the first female president of the American Psychological Association (APA) and conducted influential research on memory.
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Margaret Floy Washburn
The first woman to receive a PhD in psychology in the United States, known for her work in animal behavior and motor theory.
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Sigmund Freud
Developed psychoanalysis, emphasizing the role of unconscious conflicts in shaping behavior and personality.
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John B. Watson
Founder of behaviorism, which focuses on observable behavior and rejected the study of mental processes.
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Paul Broca
Identified the area of the brain responsible for speech production, known as Broca's area.
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Carl Wernicke
Discovered the area of the brain involved in understanding language, known as Wernicke's area.
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Roger Sperry
Conducted split-brain research, demonstrating the different functions of the brain's hemispheres.
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Michael Gazzaniga
Conducted research on split-brain patients, contributing to our understanding of brain lateralization.
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Ernst Heinrich Weber
Known for Weber's Law, which describes the relationship between the magnitude of a stimulus and the intensity of sensation.
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Gustav Fechner
Established psychophysics, studying the relationship between physical stimuli and psychological experiences.
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David Hubel
Nobel Prize-winning neuroscientist known for research on the structure and function of the visual cortex.
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Torsten Wiesel
Nobel Prize-winning neuroscientist known for research on visual processing in the brain.
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Ernest Hilgard
Pioneered research on hypnosis and the role of dissociation in consciousness.
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Ivan Pavlov
Known for classical conditioning, demonstrating how associations are formed between stimuli and responses.
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John Garcia
Conducted research on taste aversion, demonstrating that animals are more likely to associate sickness with taste than with other sensory stimuli.
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Robert Rescorla
Introduced the concept of contingency in classical conditioning, emphasizing the importance of the predictive relationship between stimuli.
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Edward L. Thorndike
Known for the law of effect, which states that behaviors followed by favorable consequences are more likely to be repeated.
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B.F. Skinner
Prominent behaviorist known for his research on operant conditioning and the concept of reinforcement.
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Edward Tolman
Introduced the concept of latent learning and cognitive maps, highlighting the role of cognition in behavior.
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Wolfgang Köhler
Gestalt psychologist known for research on insight learning and problem-solving in chimpanzees.
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Albert Bandura
Pioneer of social learning theory, emphasizing the role of observation and imitation in learning.
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George A. Miller
Proposed the concept of working memory and conducted research on cognitive psychology, particularly in the areas of memory and language.
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Hermann Ebbinghaus
Conducted pioneering research on memory, including the forgetting curve and the spacing effect.
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Elizabeth Loftus
Known for research on the malleability of memory and the misinformation effect.
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Noam Chomsky
Revolutionized the field of linguistics with the theory of universal grammar and innate language acquisition mechanisms.
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Abraham Maslow
Known for proposing the hierarchy of needs theory, emphasizing human motivation and self-actualization.
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Stanley Schachter
Proposed the two-factor theory of emotion, suggesting that emotions involve both physiological arousal and cognitive interpretation.
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Hans Selye
Pioneered research on stress and introduced the concept of the general adaptation syndrome.
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Alfred Kinsey
Conducted groundbreaking research on human sexuality and published the Kinsey Reports.
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Richard Lazarus
Known for cognitive-mediational theory of emotion, emphasizing the role of cognitive appraisal in emotional experiences.
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Joseph LeDoux
Conducted research on the neural basis of emotion, particularly the role of the amygdala.
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Paul Ekman
Known for research on facial expressions and emotions, including the identification of universal emotions.
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Mary Ainsworth
Developed the Strange Situation procedure to assess attachment styles in infants.
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Harry Harlow
Conducted research on attachment in monkeys, emphasizing the importance of contact comfort in attachment formation.
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Konrad Lorenz
Pioneered research on imprinting and ethology, studying instinctive behavior in animals.
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Jean Piaget
Known for his theory of cognitive development, which describes how children's thinking evolves through stages.
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Lev Vygotsky
Emphasized the role of social interaction and cultural factors in cognitive development.
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Diana Baumrind
Conducted research on parenting styles and their effects on child development.
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Erik Erikson
Known for his theory of psychosocial development, which describes stages of development throughout the lifespan.
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Lawrence Kohlberg
Developed a theory of moral development, describing stages of moral reasoning.
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Carol Gilligan
Critiqued Kohlberg's theory of moral development, emphasizing gender differences in moral reasoning.
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Alfred Adler
Founded individual psychology, emphasizing the importance of striving for superiority and overcoming feelings of inferiority.
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Carl Jung
Pioneered analytical psychology, introducing concepts such as the collective unconscious and archetypes.
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Carl Rogers
Developed client-centered therapy, emphasizing empathy, unconditional positive regard, and congruence in therapeutic relationships.
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Paul Costa
Co-developed the Five Factor Model of personality, which describes five broad dimensions of personality.
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Francis Galton
Pioneered the study of individual differences and introduced techniques such as correlation and regression.
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Charles Spearman
Proposed the theory of general intelligence (g), suggesting that intelligence is a single, underlying factor.
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Robert Sternberg
Known for his triarchic theory of intelligence, which includes analytical, creative, and practical intelligence.
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Howard Gardner
Proposed the theory of multiple intelligences, suggesting that intelligence is composed of distinct abilities.
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Alfred Binet
Developed the first intelligence test to identify children who might need special help in school.
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Lewis Terman
Adapted Binet's intelligence test for use in the United States, creating the Stanford-Binet Intelligence Scale.
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David Wechsler
Developed intelligence tests for adults, including the Wechsler Adult Intelligence Scale (WAIS) and the Wechsler Intelligence Scale for Children (WISC).
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Dorothea Dix
Activist who advocated for the humane treatment of individuals with mental illness and helped establish mental hospitals in the United States.
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Albert Ellis
Founder of rational emotive behavior therapy (REBT), emphasizing the role of irrational beliefs in psychological distress.
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Aaron Beck
Developed cognitive therapy, which focuses on identifying and changing negative thought patterns.
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Mary Cover Jones
Conducted pioneering research on desensitization therapy for phobias, using principles of classical conditioning.
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Joseph Wolpe
Developed systematic desensitization as a treatment for phobias, based on principles of classical conditioning.
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Leon Festinger
Proposed the theory of cognitive dissonance, suggesting that people are motivated to reduce inconsistency between their beliefs and actions.
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Philip Zimbardo
Conducted the Stanford prison experiment, demonstrating the power of situational factors in shaping behavior.
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Solomon Asch
Conducted conformity experiments, showing the influence of group pressure on individual behavior.
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Stanley Milgram
Conducted obedience experiments, demonstrating the willingness of individuals to obey authority figures, even to the point of harming others.