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Rhetoric
The study of effective, persuasive language use; according to Aristotle, use of “the available means of persuasion”
Speaker
A term used for the author or person whose perspective (real or imagined) is being advanced in a speech or piece of writing
Purpose
One’s intention or objective in a speech or piece of writing
Audience
One’s listener or readership; those to whom a speech or piece of writing is addressed
Context
The set of circumstances or facts that surround a particular event, situation, etc. (what is happening in the world politically, socially, economically)
Exigence
An urgent problem or issue the writer feels compelled to address
Choices
The moves a writer makes to enrich their writing (through patterns of diction, syntax, organization, rhetorical strategies, etc)
Appeals
Rhetorical strategies, specifically these three: logos, pathos, ethos; when used in a balanced way, they create an effective use of rhetoric
Tone
The speakers attitude towards the subject or audience
Logos
A greek term that means “word”, an appeal to logic; one of Aristotle’s three rhetorical appeals
Pathos
A greek term that refers to suffering but has come to be associated with broader appeals to emotion; one of Aristotle’s three rhetorical appeals
Ethos
A Greek term referring to the character of a person; his or her ethics, one of Aristotle’s three rhetorical appeals
Narration
recalling an event or series of events; telling a story
Description
writing that includes many specific details and emphasizes the senses by painting a picture of how something looks, sounds, smells, tastes, or feels (utilizes imagery)
Exemplification
writing that provides a series of examples — facts, specific cases, or instances — and turns a general idea into a concrete one to make an argument clearer and more persuasive for the reader
Comparison/Contrast
writing that juxtaposes two things to highlight their similarities and differences
Classification/Division
writing that sorts material or ideas into major categories so that readers
Definition
writing that establishes common ground or identifies areas of conflict to ensure that writers and their audiences are speaking the same language
Cause/Effect
writing that analyzes the causes that lead to a certain effect or, conversely, the effects that result from a cause
Process Analysis
writing that explains how something works, how to do something, or how something was done
Trope
Artful diction; the use of language in a non-literal way; also called a figure of speech
Diction
Word choice
Scheme
a pattern of words or sentence construction used for rhetorical effect
Syntax
sentence structure
Style
The distinctive quality of speech or writing created by the selection and arrangement of words and figures of speech
Repetition
repeating a word or phrase within a sentence or poetical line in order to emphasize an idea
Parallelism
The repetition of similar grammatical or syntactical patterns
Antithesis
parallel structure that juxtaposes contrasting ideas
Juxtaposition
Placement of two things side by side for emphasis
Cumulative sentence
an independent clause followed by subordinate clauses or phrases that supply additional detail
Periodic Sentence
a sentence that builds toward and ends with the main clause
Hortative sentence/Hortatory
a sentence that urges or strongly encourages
Inverted Sentence/Inversion
a sentence in which the verb precedes the subject
Rhetorical Question
a question asked more to produce an effect than to summon an answer
Alliteration
the repetition of the same sound or letter at the beginning of successive clauses
Anaphora
the repetition of words at the beginning of successive clauses
Antimetabole
the repetition of words in an inverted order to sharpen a contrast
Simile
a figure of speech that uses “like” or “as” to compare two things
Metaphor
a figure of speech or trope through which one thing is spoken of as though it were something else, thus making an implicit comparison
Imagery
vivid use of language that evoke’s a reader’s senses
Allusion
an indirect reference, often to another text or a historic event
Asyndeton
Leaving out conjunctions between words, phrases, clauses
Polysyndeton
the deliberate use of a series of conjunctions
Hyperbole
exaggeration for the purpose of emphasis
Irony
a contradiction between what is said and what is meant; incongruity between action and result
Metonymy
A metaphoric use of an aspect of something to represent the whole
Oxymoron
a figure of speech that combines two contradictory terms
Paradox
a statement that seems contradictory but is actually true
Personification
assigning lifelike characteristics to inanimate objects
Zeugma
a construction in which one word (usually a verb) modifies or governs— often in different, sometimes incongruent ways— two or more words in a sentence
Anecdote
a short and amusing story about a real incident or person
Allegory
A story, poem, or picture that can be interpreted to reveal a hidden meaning, including a historical, political, philosophical, or religious one
Analogy
a comparison between two things, typically on the basis of their structure and for the purpose of explanation or clarification; metaphors and similes are specific types
Antecedent
The word, phrase, or clause referred to by a pronoun
Connotation
the non-literal associative meaning of a word; the implied suggestive meaning may involve ideas, emotions, or attitudes
Denotation
the strict, literal, dictionary definition of a word, devoid of any emotion, attitude, or color
Didatic
writing intended to teach or instruct
Euphemism
Greek for “Good Speech”, a more agreeable or less offensive substitute for a generally unpleasant word or concept; may be used to adhere to standards of social or political correctness or to add humor or ironic understatement
Mood
The prevailing atmosphere or emotional aura of a work, which is determined or affected by setting, tone, and events; similar to tone and atmosphere
Parody
a work that closely imitates the style or content of another with the specific aim of comedic effect and/or ridicule
Satire
a work that targets human vices and follies or social institutions and conventions for reform or ridicule
Argument
A statement put forth and supported by evidence
Thesis
the central idea in a work to which all parts of the work refer
Claim
an assertion, usually supported by evidence
Assertion
an emphatic statement; declaration; an _____ supported by evidence becomes an argument
Counter
a challenge to a position; an opposing argument
Concede
A reluctant acknowledgement or yielding
Analogy
a comparison between two things, typically on the basis of their structure and for the purpose of explanation or clarification
Deductive
the process of reasoning from one or more statements (or premises) to reach a logically certain conclusion (top down logic)
Inductive
reasoning in which the premises seek to supply strong evidence for (not absolute proof of) the truth of the conclusion. the conclusion is probable rather than certain
Inference
A conclusion reached based on logical evidence and reasoning
Premise
a proposition supporting or helping to support a conclusion; in logic, an argument requires at least two sets of declarative statements, along with a third known as the conclusion
Propaganda
Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or POV
Syllogism
A form of deductive reasoning consisting of a major premise, a minor premise, and a conclusion
Logical Fallacy
common errors in reasoning that will undermine the logic of your argument
Begging the question
a logical fallacy in which the writer simply restates the claim in a different way
Enthymeme
an argumentative statement in which the writer or the speaker omits one of the major or minor premises, does not clearly pronounce it, or keeps the premise implied; however, the omitted premise in the statement remains understandable even if not clearly expressed.
Equivocation
a half-truth, or a statement that is partially correct but that purposefully obscures the entire truth
False analogy
an argument based on misleading, superficial, or implausible comparisons
Hasty Generalization
drawing faulty conclusions based on insufficient evidence
Non Sequitur
arguments that do not follow a logical sequence. the conclusion doesn’t logically follow the explanation. an important logical step may be missing in such a claim
Post Hoc
arguments that assume a faulty casual relationship. one event following another in time does not mean the first event caused the later event.
Ad Hominem
an argument in which the speaker attacks an opponent’s motives or character rather than the policy or position they maintain
False Authority
a tactic used by many writers, especially in advertising, asking audiences to agree with the assertion of the writer based simply on their character or the authority of another person/institution who may not be fully qualified to offer that assertion
Straw Man
an argument based on the misrepresentation of the opponents argument in order to defeat them
Bandwagon Appeals
arguments that encourage an audience to agree with the writer because everyone else is doing so
Either/or reasoning
when the writer reduces an argument or issue to only two possible courses of action and ignores any alternatives
invective
insulting, abusive, or highly critical language; can be directed at a person, idea, concept, or system
Red Herring
an argument used to refer to something that misleads or distracts from the relevant or important issue
slippery slopes
arguments that suggest that one step will inevitably lead to more, eventually negative steps