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Social Psychology
The scientific study of how we think, feel, and behave in social situations
5-Step Scientific Method
1. Ask a question
2. Hypothesis
3. Test with experiments
4. Analyze Results
5. Formulate a conclusion
Social Facilitation
Norman Triplett
- people tend to perform better in the presence of others
- But when performing complex task level of performance decreases & when performing a non-complex task performance level increases
Social Loafing
Max Ringelmann
- As a group size increases, one's individual effort decreases
Textbook
William McDougall & Edward Ross
Name: Social Psychology
Kurt Lewin Formula
- Behavior is a function of the person, AND enviornment
- Who we are changes based on our social context
B = f (P,E)
b: behavior
p: person
e: environment
Nature
Physical world around us, biological drives & instincts, and genetic predisposition
Culture
Social learning & transmission, beliefs, meanings & values, ways of doing things
Drive to Prolong Life
1. Individual Survival
- Live as long as possible
- Avoid death & danger
2. Reproduction
- Make new life to carry on
Social Brain Hypothesis
Larger brains evolved to handle complex social relationships
Two Processing System
System 1 "Fast": Unconscious, automatic
- without self-awareness or control
System 2 "Slow": deliberate, conscious
- with self-awareness and control
- logical & skeptical
What is Self?
- Your sense of who you are
- Includes your thoughts, feelings, beliefs & memories about your self
Components of Self
- Self-Knowledge, Interpersonal Self, Agent Self
Self-Knowledge
also known as self-concept
- What you know and believe about yourself
- Your trait, abilities, values & experiences
- Used to know your limits, recognizing own strength, understand needs, learn from experiences
Interpersonal Self
also known as public self
- how you present yourself to others
- your reputation & social image
- Used to build connections, build trust in relationships, and taking on social norms
Agent Self
also known as executive self
- the "doer" part of yourself
- make decisions & controls behavior
- Used to make active choices, taking action on goals, controlling impulsive behavior
Introspection
- having the privileged access to your own mind
- you know your thoughts & feelings better than anyone else
Self-Esteem
- how favorably you evaluate yourself
- ones overall sense of self-worth
Looking-Glass Self Theory
1. You imagine how you appear to others
2. You imagine how others judge you
3. You feel emotions based on their imagined judgment
Three positive Illusions
- overestimate good qualities (underestimate faults)
- overestimate control over events
- unrealistic optimism about the future
Self-deception
- when a person lies to themselves to distort reality to protect their self-esteem
- self-serving bias
- selective memory
- flexible definitions
Self-serving bias
- Credit for success, blame external factors for failure
Selective Memory
- Remember good, forget bad
Flexible definitions
- Redefine "good" to include our traits
Omission bias
People prefer to do nothing rather than do something
Reactance Theory
When individuals perceive a threat to their freedom of choice, they experience an aversive motivational state called reactance
- when mom says "no" kid says "yes"
Risk Aversion
We avoid risk even when they're fair
- tendency to prefer avoiding losses over gaining equal rewards
Temporal Discounting
Overvalue immediate rewards & undervalue future rewards
Cognitive Miser
Human tendency to think and solve problems in simpler & less effortful ways
Mental short cuts:
Availability heuristic
Anchoring heuristic
Representative heuristic
Availability heuristic
- judging how likely or common something is based on how easily you can think of examples
Anchoring heuristic
Using a piece of information as a starting point & adjusting from there
Representative heuristic
judging how likely or common something is based on how much it resembles a typical example or stereotype
Hot hand
Tendency to believe that someone who has been successful in a task will more likely be successful again
Gambler's fallacy
Belief that the probability of a random event occurring in the future is influenced by previous instances
Emotion
Brief, intense, specific
- last seconds to minutes
- clear face expression
- ex: fear, anger, joy
Mood
Longer, no clear target
- lasts hours to days
- ex: irritable, gloomy, cheerful
Affect
Umbrella term for ALL feeling states
- includes emotions, moods, evaluations
James-Lange Theory
- Claims emotions follow from bodily reactions
Sequence: event - body reaction - emotion
Cannon-Bard Theory
- Claims body response are too slow & similar to explain differences
Sequence: event - simultaneous body + emotion
Schachter-Singer Theory
- Claims body arousal is ambiguous - we interpret it using context
Sequence: event - physiological arousal - cognitive label - emotion
Constructed Emotion
Lisa Feldman Barrett
- Emotions are not universal
- they are constructed using bodily sensations, past experiences, & cultural concepts of emotion
ex: how you express sadness depends on your culture, past, etc.
Hedonic Treadmill
- No matter what happens, good or bad, we usually always return to "baseline: level of happiness overtime
- treadmill because you "run" to feel happier but end up in the same emotional place
Attitudes
Evaluations of people, objects, situations or ideas
- three components: Affective, Behavioral, Cognitive (ABC Model)
Affective
- the emotional responses an attitude evokes (dislike, comfort, irritation)
- Rooted in emotion "How do I feel about it?"
Behavioral
- the way our attituded influence how we act or intend to act toward an object, person, or idea
- actual behavioral may not always match out attitude due to social pressures
- "How do i act?"
Cognitive
- Involves the beliefs, thoughts, and knowledge a person has about an object, person or idea
- Based on information, facts, or perceptions
"What do I think or believe about it?"
How are attitudes formed?
Classical Conditioning (Pavlov Dog Exp.)
Operant Conditioning
Observational Learning (Modeling)
Direct Experience (BEST WAY)
Beliefs vs. Attitudes
- beliefs are what you think is TRUE/FALSE
- attitudes are about what you LIKE/DISLIKE
Cognitive Dissonance
- Mental discomfort from holding two conflicting beliefs or attitudes
- We do this by:
- Changing our attitude to match out behavior
- Ex: Belief "Smoking causes cancer"
Behavior: Continue Smoking
Social Influence
- Process by which individuals thoughts, feelings, and behaviors are affected by others
Three types of Social Influence
- Conformity
- Compliance
- Obedience
Conformity
- Changing behavior to match the responses of others (whether they're present or not)
- We conform to fit in & avoid standing out
Compliance
- Responding favorably to an explicit request from another person
- request NOT order
- saying yes to keep things going smoothly
(ASKING YOU)
Obedience
- Following direct commands, typically from an authority figure
(TELLING YOU)
Why do we conform?
Normative influence
Information Influence
Social Norms
Normative influence
- To be liked or accepted by the group
- " I don't want to stand out"
Information Influence
- To be right when the situation is unclear
- " They probably know better than I do"
Social Norms
- Unwritten rules about how to evaluate
- waiting in line, facing the front of the elevator
Asch line study
- would you agree, even when you know its wrong
- conformity
Compliance
- Door-in-the-Face Technique
- Foot-in-the-Door Technique
- Bait & Switch Technique
Door-in-the-Face Technique
- making a large request that will be likely be refused, then following up with a smaller, more reasonable request
Foot-In- the- Door Technique
- securing agreement with small request first, then making a larger request
Bait & Switch Technique
- attracting people with an appealing offer, then making the original offer unavailable & presenting a different offer
How far will people go for obedience?
- Stanley Milgram's study (shock study)
- expected most people to stop around 150v
- but 65% administered the full 450 V
- 100% of participants went to at least 300v
Prosocial Behavior
- Any voluntary act intended to benefit others or society
- Characterized by concern for others
NOT ALWAYS Altruistic
What is Altruism?
- The motivation to increase another person's welfare as an end in itself, with no expectation of personal benefit
- goal to benefit the other person, even if it cost oneself
BATSON
What is Egoism?
- theory that all human actions are ultimately motivated by self-interest
CIALDINI
Psychological Egoism
- Argue that this is just how we are wired; humans are incapable of acting against our own self-interest
Ethical Egoism
- Theory arguing that we ought to act in our own self-interest
Groups
- two or more people who are interacting and interdependent
- Share common goals, identity, and norms
In-Group Favoritism
- We favor our own group members
Out-Group & Discrimination
- Out-group bias: negative attitudes toward "them"
- Can lead to stereotyping, prejudice, and discrimination
Groupthink
- Desire for harmony overrides realistic appraisal of alternatives
- Common in highly cohesive groups
- Ex: Group decides on a restaurant that half the people don't want. Nobody speaks up because they don't want conflict, so everyone goes and complains quietly
Social Influence
- the process by which individuals thoughts, feelings, and behaviors are affected by others
- ways people change their behavior to "meet the demands" of a social environment
The Need to Belong
Humans are "wired to connect"
- Human beings have a fundamental psychological need to form and maintain strong, stable interpersonal relationships
- Belonging helps survival - cooperation, protection, reproduction
Complementarity
- Different but compatible traits that create a balanced team
- Opposites Attract
Halo Effect
One positive trait shines a "halo" influencing our judgment of their entire character
What is Rejectiong?
- The experience of being excluded, ignored, or devalued in a desired relationship or social interaction
- it's a threat to belonging
Love
is an emotional state that combines intimacy, attachment, and care - motivating us to seek closeness, maintain bonds, and invest in others
Multidimensional emotion
not just a single feeling - includes affective, cognitive, and behavioral components
Social Bond
Promotes connection, trust, and cooperation - essential for human survival and social cohesion
Motivational Force
Drives behavior like caregiving, attachment, and long-term commitment
Sternberg's 3 Componets of Love
- Passion
- Intimacy
- Decision/Commitment
What is Aggression?
the behavior intended to harm another person who is motivated to avoid that harm
Stereotypes
Cognition
- Beliefs about what group members are like
- Can exist without being negative
- Ex: Elderly people are wise
Prejudice
Cognition + Negative Evaluation
- Always involves NEGATIVE feelings or evaluations
- Goes beyond just believing something about the group
- Ex: Not just thinking " Women are bad at math" but DISLIKING them for it
The Outgroup Homogeneity Bias
- The assumption that outgroup members are more similar to each other than ingroup members are to one another
Allport's Contact Hypothesis
- when people from different groups interact regularly, their biases tend to decline