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Judgment
the process through which people draw conclusions from the evidence they encounter
frequency estimate
us assessing how often something has happened in the past
attribute substitution
strategy of relying on easily assessed information as a proxy for needed information
availability heuristic
events more easily remembered as judged as being more probable than those less easily remembered
What can heuristics result in?
Errors
Illusory correlations
correlation appears to exist, but either does not exist or is much weaker than assumed
Representativeness heuristic
involves making judgements based on how much an event resembles other events
assumption of homogeneity
an expectation that each individual is representative of the category overall
covariation
X and Y “covary” if the presence of X can be predicted by the presence (or magnitude) of Y and vice versa
Confirmation bias
the tendency to be more alert to evidence that confirms one’s beliefs than to evidence that challenges
Type 1 thinking
fast, automatic thinking. relies on heuristics
Type 2 thinking
slow, effortful thinking. more likely to be correct