Marketing 4220 Exam 2 - iclickers

The Ad is an example of which function of attitudes? "My bonus is faster than your bonus" - BMW Car Ad

Value-expressive

Buying a bag of chips at QuickTrip would be an example of which hierarchy of effects?

Low Involvement

What is the strongest level of attitude commitment?

Internalization

Which of the following is not part of the multi-attribute attitude model?

Attitudes

When a consumer buys a product just because they like the packaging, what can you assume about the customer?

They don't care about the purchase

This ad is an example of which of the following? "Royal Pizza - Celebrating 50 years of excellence"

Consistency

A customer watches an IKEA ad and then visits the IKEA website but doesn't buy anything. This visit to the website is which part of the communications model?

Feedback

Which type of thinking would be used with a habitual decision?

Fast

Henry drives a nice 2022 Honda but decides to upgrade to a new model when the 2025 models release. This is an example of...

Opportunity recognition

The features we use to actually determine product choice are called

Determinant attributes

Someone that hates shopping and buys everything in one place just to save time is which type of consumer according to information search?

Moderate

Who is most likely to undertake a product information search?

Someone that knows a moderate amount about the product

An option you know exists but that you find unacceptable is part of your_____ set.

Inept

When we truly don't care about a purchase and buy something solely out of habit, it's called:

Inertia

Norah buys a concert ticket and then get the flu. She can't get her money back or sell the ticket so she attends the concert knowing she will be miserable. Norah is suffering from:

Sunk Cost Fallacy

We use heuristics when we make which kinds of decisions?

Habitual

Which business buying situation carries the most risk?

New Task

Which of the following is NOT part of the consumption situation?

Weather

Andy likes spending time in downtown Columbia to be around other people and see what's going on. What is his shopping orientation?

Social Shopping

Where do the majority of retail sales happen?

In store

Which of the following does NOT affect customer perception of store image?

Shopping bags

The conscious designing of retail space is called

Store image

Which of the following spaces is most valuable?

The seasonal department in the front center

Having a sudden urge to buy something you don't need is an example of:

Impulse buying

Where should a store place high-margin goods that are impulse buys:

Front right

Which of the following does NOT play a part in setting customer expectations of satisfaction?

A. Pricing

B. Advertising

C. Brand name/experience

D. Other customers

Where do you put milk in a grocery store?

Back Left

What is the term for the positivity of a persons self-concept?

Self-esteem

Seeing ourselves as others do is called what?

Looking-glass self

A pair of jeans is an example of a product that defines which level of the extended self?

Individual

A Mizzou shirt is an example of a product that defines which level of the extended self?

Group

A mix of feminine and masculine traits is called...

Androgyny

Our evaluation of our physical self is called...

Body image

What size clothing does the average American woman wear?

16/18