Strategic Planning and Enterprise Risk Management

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Flashcards covering strategic management processes, SWOT/PESTLE/Five Forces models, various growth and retrenchment strategies, the Value Chain model, and Strategic Risk Management (SRM) concepts.

Last updated 5:27 PM on 8/12/26
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42 Terms

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Strategic Management

The coordination of interrelated activities of functional areas of a business to achieve an established purpose and fulfill its long-term goals.

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Vision Statement

The aspirational description of what an organization will accomplish in the long-term future.

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Mission Statement

A broad expression of an entity’s goals used by executives to develop policies and allocate resources.

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Three-Stage Strategic Process

A process involving strategy formation (creating the plan), strategy implementation (putting the plan into action), and strategy evaluation (monitoring organization results).

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Internal Analysis

A component of strategy formation focused on evaluating the strengths and weaknesses of a business.

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External Analysis

The evaluation of competitors, customer needs, the economy, government regulations, and other factors categorized as opportunities or threats.

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SWOT Analysis

A method evaluating an organization’s internal environments (strengths, weaknesses) and external environments (opportunities, threats) to evaluate competitive position.

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PESTLE Analysis

A framework for assessing the external environment across six categories: political, economic, sociological, technological, legal, and environmental.

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Five Forces Model

A method of evaluating external forces: rivalry among competitors, threat of new competitors, bargaining power of suppliers, and threat of substitute products or services.

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Long-Term Strategies

Plans intended to direct the activity of an organization for 11 or more years.

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Financial Feasibility

A long-term strategic plan assessment where managers examine resource allocation, costs, break-even time, and opportunity costs.

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Strategy Implementation

Also called execution, it is the 55-step process of making strategies work, usually the responsibility of mid-level or department managers.

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Balanced Scorecard Approach

An implementation method that translates strategy into specific goals and actions for each department, balancing financial and nonfinancial goals.

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Strategy Evaluation

Also called strategic control, the stage involving monitoring progress toward goal achievement by comparing strategic plans to results.

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Strategy Evaluation Process

A structured approach following 44 steps: establish performance standards, create measurements, compare results to standards, and implement corrective actions.

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Corporate Strategy

The highest level of strategy for a diversified organization, determining types of businesses undertaken and global expansion plans.

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Strategic Business Unit (SBU)

A separate division within a company that has its own mission, competitors, and unique strategy.

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Functional Strategy

Strategies carried out by individual departments performing specific functions, such as marketing, human resources, or finance.

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Operational Strategy

Strategies relating to a department’s narrowly defined day-to-day business activities, such as workflow and production processes.

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Growth Strategies

Strategies designed to improve an organization’s status via measurements like sales, market share, revenue, or stock price.

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Market Penetration

A growth strategy focusing on improving production efficiencies and capturing a larger share of the market with a limited product or service.

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Vertical Integration

A strategy focusing on assuming operations formerly performed by suppliers or functions performed by others in the distribution chain.

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Diversification

A growth strategy involving entering new markets or broadening the variety of products or services offered.

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Stability Strategies

Short-term strategies designed to maintain an organization’s current position when the market is unstable or expansion is considered too risky.

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Retrenchment Strategies

Strategies involving significant expense reduction when an organization must reduce the number of products or services it offers.

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Turnaround Strategies

A type of retrenchment involving temporary, across-the-board cost-cutting measures such as reducing personnel or selling assets.

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Divestiture Strategies

Strategies involving the selling or closing of a business unit to reduce losses or concentrate on core operations.

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Liquidation

A strategic process followed by an organization when a business unit is going out of business, including asset divesture and winding down operations.

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Cost Leadership

A business-level strategy through which a company seeks cost efficiencies in all operational areas to produce products at a lower cost than competitors.

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Differentiation Strategy

A business-level strategy where a company develops distinct products or services for which customers will pay a higher price.

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Focus Strategy

A strategy through which a company focuses on one group of customers and competes with either cost leadership or differentiation within that narrow segment.

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Value Chain Model

A model consisting of 55 primary links—inbound logistics, operations, outbound logistics, marketing/sales, and service—that add value and represent profit margin.

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Industrial Organizational Approach

A strategic planning approach based on maximizing profit through competition, economies of scale, and effective resource allocation.

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Sociological Approach

A strategic planning approach focused primarily on human interaction, community quality, and the quality of services provided to members.

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Enterprise Risk Management (ERM)

A broad framework and process to identify and manage the variety of risks throughout all functions that affect an organization’s ability to meet objectives.

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Strategic Risk Management (SRM)

A narrow business discipline focused on risks affecting key organizational strategies and driving deliberation regarding uncertainties and untapped opportunities.

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Monte Carlo Simulations

A computerized statistical model that simulates the effects of various types of uncertainty; notably used by the LEGO Group.

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Scenario Analysis

An analysis involving brainstorming the worst conceivable events, projecting their consequences, and suggest prevention methods.

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Strategy Map

A visual diagram showing the plans an organization develops to meet its strategic objectives.

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Risk Appetite

How much risk an organization wants to take, articulated through both quantitative financial targets and qualitative measures like reputation.

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Risk Tolerance

How much risk an organization is willing to accept, which is always stated in quantitative terms.

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Risk Map

A template depicting the likelihood and potential impact or consequences of risks.