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alfred adler
Neo-Freudian psychologist who believed that children experience “feelings of inferiority” and also that birth order affects one’s personality.
mary ainsworth
Followed the work of Harry Harlow studying attachment in children and developed the “strange situation” experimental design; described secure and insecure attachment.
gordon allport
Early personality theorist who developed a long list of personality characteristics he called traits; also developed the idea of self-esteem.
solomon asch
Social psychologist who studied conformity; famous for his “line length” experiment.
albert bandura
Social learning theorist famous for his “Bobo Doll experiment” and conclusions that much of learning is accomplished through observing others.
aaron beck
Cognitive psychologist who studied depression and developed a scale for measuring depression.
paul broca
Neuroscientist who has a region of the brain responsible for producing speech named after him.
raymond cattell
Trait theorist in personality theory who developed the “16 Personality Factors” and 16PF personality measurement instrument.
noam chomsky
Studied the development of language and believes that language development is innate and cannot be fully explained with learning theory alone.
hermann ebbinghaus
Worked in the area of human memory and developed the “forgetting curve;” studied the effect of practice on memory.
albert ellis
Cognitive behavioral therapist who developed Rational Emotive Behavior Therapy.
erik erikson
Developmental psychologist that proposed the “8 Stages of Psychosocial Development” tracing human development from infancy to old age.
hans eysenck
Famous for his work on the structure of personality and his attacks on psychotherapy; also his position on genetic influence on intelligence.
leon festinger
Social psychologist who developed the idea of “cognitive dissonance,” an incompatibility of one’s thoughts and behavior.
sigmund freud
Father of modern psychology and developer of psychoanalytic theory; considered to be the most influential psychologist of the first half of the 20th century.
harry harlow
Studied attachment in rhesus monkeys and concluded that physical contact is an important aspect of parenting.
karen horney
Neo-Freudian psychologist known for her feminine perspective on psychoanalytic theory and “womb envy.”
clark hull
Early psychologist who developed “drive reduction theory” of motivation, focusing on physiological needs and drives.
william james
Early American psychologist who founded Functionalism, the precursor of behaviorism, and developed one of the 3 most often cited theories of emotion.
carl jung
Neo-Freudian psychologist who developed the idea of archetypes and the collective unconscious; famous for his work on dream interpretation as well.
lawrence kohlberg
Cognitive psychologist who studied how children develop morals and developed a stage theory of moral development.
elizabeth loftus
Modern psychologist who studied long term memory, in particular the fallibility of eyewitness testimony.
abraham maslow
Humanistic psychologist famous for his “Hierarchy of Needs” theory of motivation.
stanley milgram
Social psychologist who conducted one of psychology’s most famous experiments, studying obedience to authority.
ivan pavlov
Early psychologist who “discovered” classical conditioning while doing work on salivation in dogs.
jean piaget
Famous cognitive psychologist of the early 20th century who studied cognitive development in children and is famous for his stage theory of cognitive development.
carl rogers
Humanistic psychologist famous for his “person-centered theory” and “client-centered therapy.”
stanley schachter
Developed the “two-factor theory of emotions,” one of the most influential emotion theories; famous for his experiment with Singer.
martin seligman
Considered to be the founder of Positive Psychology and known for his work on “learned helplessness.”
b.f. skinner
Famous behaviorist who developed operant conditioning, which elaborated on the “Law of Effect.”
john watson
Early American psychologist who founded behaviorism and studied classical conditioning.
carl wernicke
Neuroscientist who has a region of the brain responsible for understanding language named after him.
wilhelm wundt
The father of psychology who developed the first psychology lab and studied the mind; developed the ideas that led to structuralism.
lev vygotsky
Studied the impact of culture on intellectual and language development.
philip zimbardo
Social psychologist known for his work in attitude formation; conducted the famous “Stanford Prison Experiment.”