Từ vựng về Advertisements/ Media

More and more

= increasingly ( adv) : càng…

Use

= employ (v) sử dụng

Often

Frequently (adv) thường xuyên

Advertisements

Promotional campaigns (n): chiến dịch quảng cáo.

Convince

= persuade (v) thuyết phục

Allocate

(V) phân bố

Ex: Companies allocate significant funds to advertising with the aim of icreasing their sales.

Hold great attraction (v)

Hấp dẫn

People working in publicity (N)

Người làm trong ngành truyền thông

Marketing gimmicks (N)

Mánh khoé tiếp thị

Prospective customers (N)

Khách hàng tiềm năng

1. Chủ ngữ giả ( Dummy subjects)

Chủ ngữ là “ there” hoặc “ it”

Ex: It is crucial to have knowledge about what to purchase since advertisements can be appealing.

Câu chẻ ( cleft sentences)

It + be + ADJ + that + V

Ex: It is advertising (adj) that helps to create brand awareness and build customer loyalty.

câu điều kiện

Ex: If advertising is targeted at children, it often employs various techniques to influence ( tac dong) their preference ( so thich) and purchasing behavior.

Brand awareness

Sự nhận diện thương hiệu

Customer loyalty

Sự trung thành của khách hàng

Carelessly : ít cẩn thận

= impulsively (adv) : hấp tấp/ bốc đồng

Ex: advertisement can make cosumers spend money impulsively.

Too many

= excessive (adj) quá thừa/ quá mức

Ex: watching excessive advertisements can have detrimental effects .

Negative effects

= detrimental /ˌdetrɪˈmentl/ ( adj) effects : ảnh hưởng có hại/ bất lợi.

Make a lot of money

= generate great revenues. /ˈrevənjuː / tạo ra doanh thu lớn.

Ex: Companies can generate great revenues from targeting children.