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Hostile
opposition, already disagrees with you
Order changes: counterargument (longest) after narration, before partition & argument, exordium establishes connection w/ writer and audience, tone = respectful & calm
Sympathetic
primed to support you, agrees or is likely to agree with you, have knowledge of the topic
Traditional order, simple exordium, little exigence, simple counterarguement
Disinterested/Uneducated
don’t know enough about the topic to have an informed opinion
Traditional order, exordium needs to create interest/establish ethos, needs lots of background info, strong argument, anticipate opposition on counterargument, tone = inspiring & concerned but measured
Exordium
introduces the audience to the subject and the speaker, job is to hook the audience - typically uses ethos so the speakers credibility is established to the audience (introduction)
Narration
gives the background and context to your argument, key facts leading up to this moment, the exigency - uses appeals of pathos OR logos depending on the audience or subject (background)
Partition
1-2 sentences, states the CLAIM you are making AND previews how the rest of the paper will be structured (thesis)
Confirmation
presents and develops the reasons for your position and provides evidence to support each - uses appeals of logos, though pathos is an option (argument)
Concession
acknowledges that one point of the opposition has some validity
Refutation
proves that the claims of the opposition are wrong
Rebuttal
Proves that the opposition’s point is weaker, shows how our argument is stronger
Peroration
summarizes the rhetoric's most important points, and has some apples to feelings or values, and may include a call to action (conclusion)
Argument
can refer to the main idea, OR can refer to the whole text in which you make a claim and support it
Claim
main idea that the author is trying to prove
Reasons
ideas and beliefs that the author presents to back up the claim
Evidence
supports the reasons, can be real world examples, facts, data, etc
Call to Action
directly asking the audience to do something in response to the argument
Objective
not influenced by personal feelings, neutral and unbiased
Subjective
influenced by personal feelings or preferences
Bias
personal preference that can influence one’s judgement
Fact
can be verified and proven true
Opinion
often based on a person's observations and experiences, but also influenced by emotions and other factors. They can be challenged or debated and should be supported with evidence
Preferences
a person’s likes or dislikes, reflect individual tastes, values, driven by emotions. More subjective
Informative
Also called expository or explanatory
Purpose is increase one’s understanding of the topic by describing ideas
Usually objective - balanced & calm
Facts, data
Has a main idea, 3rd person, doesn’t show bias, little to no “loaded language”
Ex: textbooks, news stories, public service announcements
Persuasive
Also called argumentative or rhetorical or opinion
Purpose is to convince an audience to think, feel, or do something using logical, emotional, and ethical arguments
Usually subjective - emotional & inspiring
Has a claim, 1st and 2nd person, shows bias, “loaded language” is present, is arguable
Ex: opinion articles, news stories, blogs, advertisements