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131 Terms
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centeral route persuasion
logos in persuasion
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peripheral route persuasion
using celebs and ethos and pathos for persuasion
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Mere Exposture Effect
the more you see someone, the more closer you feel to them, the more you like them
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companionate love
love you experience when you marry someone or date someone for a long time
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passionate love
like a crush kind of love when you're infatuated
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industrial-organizational psychology
behavior in the workplace
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clinical psychology
help people with disorders
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counseling psychology
a branch of psychology that assists people with problems in living (often related to school, work, or marriage) and in achieving greater well-being
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human factors psychology
interaction of people, machines, and physical environments
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sports psychology
the study of psychological factors in sports and exercise
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health psychology
a subfield of psychology that provides psychology's contribution to behavioral medicine
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Nueropyschology
connection of brain and body and how it affects behavior
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pyschiatrist
specialist that can prescribe medication
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biological psychology
studies the links between biological and psychological processes
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developmental psychology
a branch of psychology that studies physical, cognitive, and social change throughout the life span
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Cognitive Psychology
the scientific study of all the mental activities associated with thinking, knowing, remembering, and communicating
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educational psychology
the study of how psychological processes affect and can enhance teaching and learning
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personality psychology
the study of an individual's characteristic pattern of thinking, feeling, and acting
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locke
the mind is blank slate that the reader writes on
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Empiricism
what we know comes from experience
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biophysical approach
an integrated approach that incorporates biological, psychological, and social-cultural levels of analysis
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Nature vs. Nurture
Heredity vs. Environment
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Psychometrics
studies the measurement of our abilities, attitudes, and traits
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critical thinking
thinking that does not blindly accept arguments and conclusions. Rather, it examines assumptions, discerns hidden values, evaluates evidence, and assesses conclusions.
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longitudinal study
research in which the same people are restudied and retested over a long period
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cross-sectional study
a study in which people of different ages are compared with one another
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Quasi experiments
control group and not controlled are present
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Cerebellum
Balance and coordination
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Medulla
controls heartbeat and breathing
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parasympathetic nervous system
the division of the autonomic nervous system that calms the body, conserving its energy
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place theory
in hearing, the theory that links the pitch we hear with the place where the cochlea's membrane is stimulated
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fMRI
A technique for revealing blood flow and, therefore, brain activity by comparing successive MRI scans.
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MRI
allows us to see structures within the brain
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PET scan
a visual display of brain activity that detects where a radioactive form of glucose goes while the brain performs a given task
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Acetylcholine
enables muscle action, learning, and memory
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Norepinephrine
helps control alertness and arousal
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Glutamate
A major excitatory neurotransmitter; involved in memory
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peripheral nervous system
gathers and delivers information to the central nervous system
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Hypothalamus
\-controls pituitary gland
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\-link between brain and endocrine system
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pituatary gland
master gland
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thyroid gland
affects metabolism
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somatic nervous system
voluntary movements
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autonomic nervous system
controls glands and muscles of internal organs
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sympathetic nervous system
fight or flight
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CT scan
a series of x-ray photographs taken from different angles and combined by computer into a composite representation of a slice through the body
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Wenicke's aphasia
can't understand any speech but can talk it
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Broca's aphasia
inability to produce speech but can understand it
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Opiates
depress neural functioning
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Barbiturates
tranquilizers that are sometimes prescribed to induce sleep or reduce anxiety
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Amphetamines
releases dopamine which increases mood and energy, parent drug to meth
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ectasy
stops reuptake and allows longed periods of serotonin
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Hallucinogens
psychedelic drugs, such as LSD, that distort perceptions and evoke sensory images in the absence of sensory input
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REM sleep behavior disorder
a neurological disorder in which the person does not become paralyzed during REM sleep and thus acts out dreams
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activation-synthesis theory
a theory of dreaming; this theory proposes that the brain tries to make sense of random brain activity that occurs during sleep by synthesizing the activity with stored memories
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visual association area
allows brain to see things but not recognize them as object of value
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pyschoactive drugs
substances that alter a person's mood, perception, and behavior
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latent content
unconscious meaning of the manifest content
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manifest content
the remembered story line of a dream
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attribution theory
the theory that we explain someone's behavior by crediting either the situation or the person's disposition
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actor-observer effect
assuming the person did something because of who they are but when you do it there are external factors that lead you to do it
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cognitive dissonance
actions dont match beliefs or attitudes
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social facilitation
performance goes up when around other people
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Groupthink
desire for harmony causes you to look over realistic alternatives
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ex: agreeing to do something to keep peace
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other-race effect
the tendency to recall faces of one's own race more accurately than faces of other races
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self-disclosure
revealing intimate aspects of oneself to others
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Equity
give and take
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social inhibition
a decrease in performance in front of a crowd
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mirror-image perceptions
when we dislike someone, we create an evil image of them in our head
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social exchange theory
we weigh the pros and cons before doing something
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social-responsibility norm
we should help those who need help
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Reciprocity
the obligation to return in kind what another has done for us
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Soloman Asch Experiment
figured out that people conform a lot (the line test)
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self-fulfilling prophecy
the tendency for people to behave as they are expected to behave
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Prisoner's Dilemma
if given a chance to help other ppl and urself slightly or get the choice to help nobody and just urself
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superordinate goals
shared goals that override differences among people and require their cooperation
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social trap
a short-term solution to a problem that ultimately causes a long-term loss
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self-serving bias
the tendency for people to take personal credit for success but blame failure on external factors
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Henri Tajfel
Created social identity theory
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Geert Hofstede
created a framework of culture
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Fovea
the central focal point in the retina, around which the eye's cones cluster
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case study
study of one individual in great detail
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Wundt
"Father of Psychology"; introspection
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social psychology
how humans view and affect each other
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humanistic psychology
how humans achieve personal growth and fufillment
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Pyschodynamic
how behavior springs from unconscious drives and conflicts
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social-cultural psychology
the study of how situations and cultures affect our behavior and thinking
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hindsight bias
I knew it all along phenomenon
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pyschometrics
study of the measurement of human abilities, attitudes, and traits
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correlation coefficient
a statistical index of the relationship between two things (strong ones are closer to -1 or +1)
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Watson
Little Albert
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Rogers
Humanistic
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Weber's Law
the just noticeable difference of a stimulus is a constant proportion despite variations in intensity
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perceptual constancy
perceiving objects as unchanging even as illumination and retinal images change
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frequency theory
in hearing, the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch