my balls!

nitty

Alliteration

To help the language flow, making it easier to read; or to make the
language disharmonious, drawing your attention to it. Alliteration
acts as a simple hammer, beating home the point. Although it may be
used at the speed of the jackhammer, it is more subtle.
The effect of alliteration can be almost poetic, making it pleasant and
comfortable on the ears.

Allusion

Alliteration

To help the language flow, making it easier to read or to make the
language disharmonious, drawing your attention to it. Alliteration
acts as a simple hammer, beating home the point. Although it may be
used at the speed of the jackhammer, it is more subtle.
The effect of alliteration can be almost poetic, making it pleasant and
comfortable on the ears.

Allusion

Most commonly a reference to a fictional or biblical character, to a
story or to the Bible. Makes the writer appear educated so used to add authority to his argument. can add new realms of imagery, meaning, or theme with relatively few words. stimulates ideas, associations, and extra information in the reader's mind with only a word or two.
Allusions in writing help the reader to visualize what's happening by
evoking a mental picture.
evoking a mental picture.

Analogy

Enhances the reader’s ability to recognize relationships and
incorporate new information. Help in assimilating new information
and fitting it into one's existing knowledge base.

Anecdote

To illustrate a point with a real life example

Antithesis

It establishes a clear, contrasting relationship between the two ideas
by joining them together or juxtaposing them, often in parallel
structure. Antithesis can convey some sense of complexity in a person or idea by admitting opposite or nearly opposite truths.

Climax

To absorb and hold the readers attention, heighten tension and sense of expectation

Anticlimax

Creates relief and is often comical, eases tension. Provides a sense of release after a tense moment.

Assonance

To help the language flow, making it easier to read. The repeated
sound also makes the subject/ideas easy to memorise. The repetition of vowel sounds creates rhyme and a generally soothing effect.

Balanced/
parallel
sentences

Repetitive structure makes it catchy and easy to remember.

Cliche

These phrases are familiar to readers, so they make the text easier to
read and understand.

Colloquialisms
/ slang

To make the language more informal, more conversational and
personal.

Connotation/
Denotation

Allows the reader to make associations which are beyond the literal. Increases depth of understanding.

Contractions

To make the language more informal, more conversational and
personal.

Contrast

Makes the reader aware of the similarities and differences between
various items.

Direct
quotations

To provide evidence to support the writer’s argument

Emotive
language with
negative
connotation

To make the reader feel uncomfortable and thus more likely to accept
the writer’s point of view.

Emotive
language with
positive
connotation

To make the reader feel positive/inspired and thus more likely to
accept the writer’s point of view.

Euphemism

To tone down an unpleasantness and avoid upsetting or offending the
reader.

Examples

Create a range of associated ideas that enhances meaning. reach an
understanding of the unknown through what is known.

Hyperbole

To create humour or stimulate positive / negative feelings in the
reader by exaggerating the truth.

Imperatives

To encourage the reader to act. Add a degree of compulsion.

Incomplete or
minor
sentences

To mimic conversation, creating informal, unthreatening
communication, to communicate ideas quickly.

Intensifier

To make the reader feel more strongly that something is good or bad directing them to the writer’s point of view.

Onomatopoeia

To make the language sound interesting to capture / keep the
reader’s attention.