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What is a need?
An essential resource recognized by an individual that provides them with purpose and direction to acquire their needs.
In short, necessities for you to live a healthy and safe life.
What are examples of a need?
Shelter, food, water, clothing, sleep, air
What is a want?
Something desired but not essential.
In short, what you can live without
What are examples of a want?
Specifics foods, phones, clothes, big house, etc.
What's the biggest influence on wants and needs?
Media
What else influences wants and needs?
Social groups, policy/law, and availability of resources
What is Maslow's Hierarchy of Needs? (Older model)
A theory stating that resources help individuals and families achieve hierarchical needs to improve life satisfaction. You must fulfill lower levels before moving up.
What are the five levels of Maslow's hierarchy (in order)?
lowest: Physiological
Safety
Social
Esteem
highest: Self-actualization

What happens if a lower-level need is not fulfilled?
You will never fully meet higher-level needs.
What level is physiological needs?
the lowest level, level 1.
What are physiological needs?
Basic survival needs such as food, shelter, and clothing.
What are safety needs?
Being free from danger, fear, or deprivation.
When can safety needs be pursued?
When physiological needs are met, making it level 2.
What are social needs?
Love, affection, and connection to others.
When can social needs be fulfilled?
When safety needs are met, making it level 3.
What are esteem needs?
Self-respect, status, recognition.
What must a person feel for esteem needs to be fulfilled?
Personal competence, making it level 4.
What is self-actualization?
The highest level of needs involving individual motivation to achieve without family or external influence.
What percentage of the population reaches self-actualization? (discussed in lecture)
About 25%.
As of today, less than 2%.
What makes self-actualization unique?
You strive without support from anyone, you lose all support, and you still move forward; you don't need others' support.
What does the updated hierarchy examine?
How resources can satisfy the needs of multiple people.

What do individuals seek in the updated model?
Others to help acquire need fulfillment.
What three new motivations are included?
Mate acquisition
Mate retention
Parenting
What has become key to reaching self-actualization in the updated model?
Parenting
What is a problem with the updated hierarchy?
It is hard to measure or scale.
(e.g., putting it on a 1-10 scale).
Why is satisfaction difficult to measure?
Families have different perspectives on how well a need has been met.
What are second-order (intermediate) needs
Needs that influence our level of satisfaction.
Examples of second-order/intermediate needs?
Nutritional food
Clean water
Comfortable and protective clothes
Protective housing (no bugs, mold, etc.)
Appropriate healthcare
Safe physical environment
What is relative deprivation?
Comparing what you have with what society believes is necessary and appropriate, affecting satisfaction levels.

Why do needs change over time?
Because of changes in individual and family circumstances.
Factors that affect changing perceptions of need?
Personality
Lifespan/age
Gender
Geography
Education
Technology
How does personality affect needs?
Desires, motivations, and behaviors change as we grow older and engage with new social groups.
How does lifespan/age affect needs?
Needs differ between younger and older individuals.
How does geography affect needs?
It changes expectations of availability.
How does education affect needs?
Exposure influences lifestyle preferences.
How does technology affect needs?
Changes perspective from wants to perceived needs.
What is planned obsolescence?
A deliberate decision by manufacturers to produce a product that will become obsolete or non-functional within a certain time frame.

Why do companies use planned obsolescence?
So consumers buy another product when it breaks.
What is corporate influence on personal need?
Companies shaping consumer perceptions so wants become perceived needs.
What is artificial/perceived obsolescence?
A company generates dissatisfaction with an older model to create a new need, even if the old model still works.

Examples of products affected by artificial obsolescence?
Clothes
Phones
TVs
Cars
Shoes
Sports equipment
Technology
