Nuts and Bolts final

Euphemism

Saying something in a less direct or more diplomatic way to make harsh or unkind concepts seem gentler.

Chubby

Euphemism for ‘Fat'.

Passed away

Euphemism for 'Died'.

Financially disadvantaged

Euphemism for 'Poor'.

Sanitary engineer

Euphemism for 'Cleaner'.

Politically Correct (PC)

Altered descriptions of people or jobs to be more socially acceptable.

Ambiguity

Unintended double meaning, often leading to confusion.

Ambivalency

Intended double meaning used cleverly.

Allusion

An indirect reference to something familiar to the reader, such as mythology or history.

Anthropomorphism

Assigning human characteristics to animals.

Analogy

A comparison between two things to enhance understanding.

Cliché

A phrase or opinion that is overused and lacks originality.

Connotations

Shades of meaning that words may suggest beyond their dictionary definition.

Denotations

The dictionary meaning of a word.

Diction

The choice of words used to convey meaning.

Ellipses

Three full stops indicating that words have been omitted from a sentence.