Euphemism
Saying something diplomatically.
Words used to make something harsh or unkind seem gentle.
Saying something in a less direct way.
Euphemisms are used in place of emotive words considered too strong or unsuitable.
Examples:
Chubby → Fat
Passed away → Died
Perspire → Sweat
Didn't make the grade → failed
Financially disadvantaged → Poor
Sanitary engineer → Cleaner
Vertically challenged → Short
Sex worker → Prostitute
Inebriated → Drunk
Senior citizen → Old
Mentally unstable → Sick mental wise
Intellectually challenged → Dumb
Residentially challenged → Homeless
Soft targets → Easily targeted
Chronologically gifted → Wise
In times of social change, descriptions of people or jobs are altered to be more acceptable, known as being politically correct
P - Make a POINT (basic answer).
E - Find the EVIDENCE (in the text/quote).
E - Link your POINT and EVIDENCE using the EXPLANATION.
Unintended double meaning (usually confusing).
Example: "The farmer allows walkers to cross for free but the bull charges."
Intended double meaning (usually clever use of words).
Example: A MOTOR MANUFACTURER - We are driven.
Indirect or passing reference to something the writer assumes is familiar to the reader (e.g., characters or events from Mythology, historical facts, literature, the Bible).
Examples: David and Goliath, Achilles' Heel, Armageddon.
Giving animals human characteristics, abilities, and feelings.
Examples: Talking animals such as Nemo or Ratatouille.
Comparison between two things or situations to encourage a better understanding.
A phrase, remark, or opinion that has been said so often that it is no longer original or interesting.
Shades of meaning which a word may suggest.
Examples:
He drives a PORSCHE - he is wealthy
Snake: a secret enemy, a treacherous person
Dictionary meaning of a word.
Example: Snake: a limbless reptile
Carefully chosen words which convey meaning (quote from text).
Three full stops (…) indicate that words have been left out.
Ellipsis: Shortening of a sentence by leaving things out.