2.1 principals of perception

Subliminal

Refers to stimuli that are below our conscious awareness but still affect our thoughts, feelings, and behaviors.

Perceptual Set

A mental 'filter' that shapes how we perceive stimuli based on our expectations, emotions, and prior experiences.

Inattention Blindness

The phenomenon where one is so focused on one task that they fail to notice other obvious stimuli around them.

Change Blindness

The failure to notice changes in the environment due to a lack of focused attention on the changing objects.

Threshold of Awareness

The point at which stimuli become noticeable to our conscious mind.

Priming

When exposure to one stimulus influences the response to another stimulus.

Selective Attention

The cognitive process of focusing on one particular object or task while ignoring others.

Bias

A preference or inclination towards a particular perspective or outcome that can affect perception.

Context

The circumstances or setting that influence how we interpret information or stimuli.

Expectations

Beliefs about what will happen in a given situation that can shape perception.