Subliminal
Refers to stimuli that are below our conscious awareness but still affect our thoughts, feelings, and behaviors.
Perceptual Set
A mental 'filter' that shapes how we perceive stimuli based on our expectations, emotions, and prior experiences.
Inattention Blindness
The phenomenon where one is so focused on one task that they fail to notice other obvious stimuli around them.
Change Blindness
The failure to notice changes in the environment due to a lack of focused attention on the changing objects.
Threshold of Awareness
The point at which stimuli become noticeable to our conscious mind.
Priming
When exposure to one stimulus influences the response to another stimulus.
Selective Attention
The cognitive process of focusing on one particular object or task while ignoring others.
Bias
A preference or inclination towards a particular perspective or outcome that can affect perception.
Context
The circumstances or setting that influence how we interpret information or stimuli.
Expectations
Beliefs about what will happen in a given situation that can shape perception.