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who made the model and what does linear model and passive stores mean
atkinson and shiffrin
linear model-infomation passes in one direction
passive store-store holds info before being passed on or lost
1st level of the MSM
coding
capacity
duration
how info is passed on
sensory registed
sensory specific
very large
very short-250ms
attention
2nd level
coding
capacity
duration
how info is passed on
STM
accousticly
7+-2
18-30s
rehersal
3rd level
coding
capacity
duration
how info is retrieved
LTM
Semantic
unlimited
unlimited
retrieval
Supporting research
coding for stm and ltm-baddeley
remember accoustically and semantically dis/simililar words
imediate recall worse for accoustically similar and after 20 mins worse for semantically similar
capactiy for STM-Jacobs
give 4 numbers or letters and increase number
average recall for number 9.3 and letter 7.3
duration of ltm-bahrick et al
392 american ppx-17-74 yr old
50 photos from highschool year book
after 48 years recall was 70% accurate
Evaluation
-low ecoological validity-task lack mundane realism
-model of memory cannot be directly observed so inferneces are made which could be incorrect