People say this phrase when they mean that the evidence does not break a rule and that opposing counsel should just take it up on cross. Basically, just because you have an opinion that the evidence is weak and doesn't prove much doesn't mean it is objectionable.
Plus, if it is weak, if you are an attorney, you look so much better when you show the witness' weak evidence on cross examination rather than attempting to get it thrown out entirely. If you do, it allows you to highlight the witness' bias or weakness, not hide it