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Opponent-Process Theory
Explains afterimages and color vision as opposing pairs (e.g., black/white, yellow/blue, green/red); activation of one color inhibits its opposite.
Frequency Theory
Suggests that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, enabling us to sense pitch.
Place Theory
Posits that perception of pitch is based on the place along the basilar membrane that is stimulated.
Gate-Control Theory
Explains how the nervous system blocks or allows pain signals to pass to the brain; 'gates' in the spinal cord can be opened or closed by neural activity.
Drive-Reduction Theory
Physiological needs create aroused tension (drive) that motivates an organism to satisfy the need; aim is to maintain homeostasis.
James-Lange Theory
Emotions arise from awareness of specific bodily responses to emotion-arousing stimuli; the sequence is Stimulus → Physiological Response → Emotion.
Cannon-Bard Theory
Emotion-arousing stimuli trigger physiological responses and subjective experience of emotion simultaneously.
Two-Factor Theory (Schachter-Singer)
To experience emotion, one must be aroused and cognitively label the arousal.