Opponent-Process Theory
Explains afterimages and color vision as opposing pairs (e.g., black/white, yellow/blue, green/red).
Activation of one color inhibits its opposite.
Frequency Theory
Suggests that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense pitch.
Place Theory
Posits that our perception of pitch is based on the place along the basilar membrane that is stimulated.
Gate-Control Theory
Explains how the nervous system blocks or allows pain signals to pass to the brain.
"Gates" in the spinal cord can be opened or closed by neural activity.
Drive-Reduction Theory
Physiological needs (e.g., hunger, thirst) create aroused tension (drive) that motivates an organism to satisfy the need.
Aim is to maintain homeostasis.
James-Lange Theory
Emotions arise from our awareness of our specific bodily responses to emotion-arousing stimuli.
Stimulus → Physiological Response → Emotion
Cannon-Bard Theory
Emotion-arousing stimuli simultaneously trigger physiological responses and subjective experience of emotion.
Stimulus → Simultaneous Physiological Response and Emotion
Two-Factor Theory (Schachter-Singer)
To experience emotion, one