Untitled Flashcards Set

The Medium is the Message

Coined by Marshall McLuhan, this phrase means that the form of a medium influences how the message is perceived.

Media History

The study of how media has evolved over time, including the transition from print newspapers to online platforms.

Media Historiography

The methods used to study and write about media history, focusing on events, technologies, and institutions.

Media Materiality

Focuses on the physical or technological aspects of media that shape how it is created and consumed.

Reliable Sources

Credible, accurate, and trustworthy sources often used in journalism to ensure factual reporting.

Media Life

The idea that media is embedded in everyday life and influences how people communicate and understand the world.

Self-Presentation Theory

Explores how individuals or organizations curate their image to control perception, such as influencers on social media.

Supply and Demand

In media, this refers to how consumer interest drives the production of content.

Political Economy

Examines how power, money, and politics shape media industries, like corporate ownership's influence on news reporting.

Production Culture

Looks at the working practices, values, and creative processes of media professionals.

Platform Capitalism

Focuses on how platforms like Google and Facebook dominate the media industry by monetizing user data.

Hegemony

Explains how dominant ideas are reinforced by media to maintain societal power structures.

Discourse

Refers to how media shapes the way topics are discussed and understood.

Propaganda

Media used to manipulate public opinion to promote a political or ideological agenda.

Rhetoric

The art of persuasion in media, including how advertisements use emotional appeals.

Mediation

The process by which media interprets and presents reality.

Stereotype

Oversimplified representations of people or groups in media.

Visibility

How certain people, issues, or stories are seen in media while others are ignored.

Genre

Categories of media content based on common features.

Narrative

The storytelling structure of media, including characters and plots.

Realism

Media that aims to portray life as it truly is.

Low and High Culture

A distinction where high culture is elite media, while low culture is popular, accessible content.

Public Sphere

The space where people discuss societal issues, facilitated by media platforms.

Subculture

A smaller group with unique interests and values expressed through specific media.

Advertising

Paid media content aimed at persuading audiences.

Media Effects

The study of how media content influences behavior, attitudes, or beliefs.