Media industries - marketing

360 - degree consumer experience

Surrounding the consumer with consistent brand messaging wherever they are (TV, social media, websites, events etc)

What did Disney adopt for their marketing

A 360 degree consumer experience

The concept was to make the film into what?

A cultural event and something that was politically resonant

What brand deals did Disney do to target a diverse audience?

• Hasbro toys

• Lexus cars

• Music (Black panther soundtrack)

Hasbro toys and audience

This broadened appeal to children and families, especially from underrepresented communities

Lexus cars

Appeals to a more adult demographic, car enthusiasts and links Black Panther to more sleek, futuristic aesthetics

Synergy

The power of a group of things working together

Soundtracks

Features hip hop artists such as Kendrick Lamar and Travis Scott, which appeals to a younger audience who are fans of those artists

Brand deals and Synergy

• It positioned the film into a cultural moment

• It celebrates black excellence, innovation and creativity

• Created a multi platform narrative

• Allows fans to interact with it, making it more immersive