GRC 439 Midterm

book block

a book that has been printed, folded, gathered and sewn, but not yet bound or cased-in

Hard Cover Books: Trade Terms

What is A?

Headband

Hard Cover Books: Trade Terms

What is B?

Head

Hard Cover Books: Trade Terms

What is C?

front board

Hard Cover Books: Trade Terms

What is D?

foredge

Hard Cover Books: Trade Terms

What is E?

back board

Hard Cover Books: Trade Terms

What is F?

tail

top edge/head

the top of a book block

headband

a decorative cloth band, sometimes colored or multi-colored, appearing inside the back strip at the top and bottom of the spine of a book

joint

The exterior flexible portion where the book cover meets the spine

foot

the very bottom of a book’s spine

end papers/end sheets

the sheets of paper pasted onto the inner covers, joining the book block to the covers. One side of the sheet is pasted to the inside cover, the other tipped in on the first/last sheet of the book block

The end sheets are…

the structural bond between the body of the book and the case

paste-down

the portion of the end paper pasted to the inner cover of a book. The paste-down is on the front and the back

According to Hendel, the term book design is what does on ___ the book

inside

The basic unit of book design is the…

double page spread

What does Verso mean?

the left-hand page of an opened book

what does Recto mean?

the right-hand page of an opened book

What is Front Matter?

the pages preceding the text

half title

the page carrying nothing but the title of the book. It serves as an additional protection for the title page

full title page

near the beginning of the book, lists the title and subtitle of the book, the authors, editors, and/or contributors. Usually two-page spread and can include illustration

What is located at the bottom of a full title page?

the publisher logo

copyright page

a page with copyright information

What is a preface?

a brief introduction written by the author.

What is a foreword?

an introduction before the preface, usually written by another person aside from the author

acknowledgements

the author’s opportunity to thank the people who helped with the book and give them credit

colophon

an identifying inscription from the printer or publisher appearing at the end of the book. May include information about the typeface used, paper, printing process, binding materials, and edition size

What Front Matter and Back Matter components can be verso?

list of illustrations. Everything else is usually recto.

What is part of Front Matter?

Half title, Full title, Dedication, Preface, Acknowledgements, Introduction, Copyright, Table of Contents, list of illustrations

What is part of Back Matter?

Colophon, Appendix, Notes, Bibliography, Illustration credits, Glossary, Index

What is a live area?

what is inside the margins

When designing books, you must always consider…

the elusive four

What are the elusive four?

readability, legibility, comprehension, and retention

Readability

the facility and comfort with which text can be comprehended

Legibility

a readers ability to recognize letterforms and the word forms built from them 

Retention

an ability to recall or recognize what has been learned or experienced; memory

The inside margin is _____ than the outside margin

smaller

The top margin is ____ than the bottom margin

smaller

The bottom margin is ____ of all the margins

largest of all the margins

Kerning

the distance between two characters

Tracking

uniform spacing between all characters

What is metrics kerning?

uses the metric values that are built into the font

-appropriate for body type

What is optical kerning?

ignores the Metrics and uses the letter shapes to determine the best spacing

-appropriate for display type

Widow

the last line of a paragraph stranded at the top of a page

“Widows have a past but no future”

Orphan

one line of a paragraph at the bottom of a page

“Orphans have no past but a future”

What does keep options do?

helps prevent widows and orphans in your layouts by forcing lines of text to stay together

H&J settings

85% 100% 115%

-2% 0 2%

98% 100% 102%

Leading improves _____

legibility

What is the appropriate line length?

50-70 characters per line

Start with how many ems for the first line indent?

1.5-2ems

What are the four ways to read?

1. Reading to do

2. Reading to learn

3. Reading to access

4. Reading to learn to do

The book designer has two clients…

the author and the reader (sometimes the publisher)

Text set in lowercase letters is read 10% ___ than similar material set in all capitals

faster

Text set in all uppercase is read about 19% ___ than text set in mixed case

slower

(T/F) Capitalizing every letter of individual words makes it easier for readers to locate information

True

Light or very heavy type is….

tiring or difficult to read

What type weight is recommended?

roman, medium, or book

italic print is read more…

slowly than roman lowercase

What are browsing books?

coffee table books

What are reference books?

dictionary, cookbook

What are continuous reading books?

novels, fiction

To set beautiful type across all sizes, use…

InDesign’s typographic settings

What are considerations take make when ordering paper?

digital press capability, grain direction, paper weight, finish, opacity, cost/budget, quantity

Grain is in the direction of…

the spine

With Grain Long…

order larger paper and cut in half to create short grain for books that fold along the short grain

With Short Grain…

Fold along the grain, parallel to spine of book

When shopping for paper, the dimension parallel to the grain may be…

underlined

What is the best paper weight?

70# or 80# stock

What finishes print best?

uncoated papers “digital” or “smooth”

The ____ is the key player in a bookstore environment and must be considered

spine

The ____ is an opportunity to visually entice readers into reading the book

cover

(T/F) There is a need for consistency and unity in a cover series

True

What are considerations of the book cover?

front, back, flaps, and spine

(T/F) Classic text can attract new readers

True. Reinventing them into new versions can invite new readers

What is the purpose of a Dust Jacket?

To grab a reader’s attention and communicate the book’s substance or “feel”

(T/F) A cover promotes a book as well as communicating the publication’s content

True

What are the Cover Design options?

All Type
Type + Image
Image Driven
Name Driven

This is an example of…

All Type Cover

This is an example of…

Type + Image Cover

This is an example of…

Image Driven Cover (image is predominant visual element)

This is an example of…

Name Driven Cover (author’s name is predominant visual element)

Series books must have a….

visual connection across the books

The _____ is the bar code of choice in the book industry worldwide because it allows for encodation of ISBNs

Bookland EAN

What is GREP used for?

Finding random hard returns mid-paragraph and replacing with a space. (using Find/Change » GREP)

Review hidden characters…

forced line break, paragraph return, end of story, inline or anchored object, page break