Studied by 9 people
Roland Barthes- Semiotics
Enigma code, Action code, Semantic code, Symbolic code, Cultural code
Tzvetan Todrov- Narratology
3 part Narrative Structure
Start- Equilibrium
Middle- Disruption
End- New equilibrium
Claude Levi-Strauss- Structuralism
Believed in a media product there is always binary opposites, showing the extreme contrast forcing you to compare the two: Night vs Day
Guilty vs innocent
Paul Gilroy- Ethnicity and Postcolonialism
Believes we still have the effects of colonialism in the media because ethnic minorities are seen as other, lesser, weaker and are marginalised.
Stuart Hall- Representation
The 4 categories of ethnic stereotyping: exotic, pitied, humorous and dangerous
Liesbet Van Zoonen- Feminist Theory
Believes our ideas about gender change depending on the cultural and historical context. Aldo’s beleive women are domestic (housewife, mother) and men are individuals (work, money).
bell hooks- Feminist Theory
Feminism is the struggle for fighting for equality. Feminism is a political commitment: actively fighting for equal right for gender. hooks also believes patriarchal ideology brainwashes men to believe their domination of women is beneficial when it is not
Judith Butler- Gender Performativity
A performance that includes masc or fem behaviour like repeated rituals (makeup, football) that teaches young children that what you do to be more fem or masc.
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Flashcard