LESSON 14: MOTION, INFORMATION AND MEDIA

Informal

created by  individuals often for personal  use

ANIMATION

Animated  GIFs (Graphic Interchange  Format), Flash, Shockwave, Dynamic HMTL

VIDEO FORMATS / VIDEO  CODECS

MP4, DivX, MPG,  3GP, AVI, MKV, etc

Speed

A fast movement gives vigor and vitality, intensifying emotions

Direction

indicates a movement from one direction to another

Timing

can be objective or subjective

Transition

used to switch between scenes

Sound and Color

adds meaning to the motion

Blurring

In animation, blurring can provide the illusion of fast movement

What is a Motion Media

is visual media that gives the  appearance of a movement can be a collection of  graphics, footage, videos.

Formal

created by  professionals who follow  industry standards in  creating, editing and  producing motion media

Smoothness of the Video

This is often detected when  movements are not smooth;  when action seems to jump  from one position to another,  as if some action was  missing

Lighting Coverage Matches

One way to detect lighting  matches is to look at the  shadows; the source of light  determines the size and  direction of the shadow

Scale and Size Consistent

scale refers to how the size of  the objects in reference to one  another are near the real  thing.

ADVANTAGE OF MOTION MEDIA

It allows scenes, history,  events and phenomenon to  be recreated

LIMITATION OF MOTION MEDIA

It is subject to misinterpretation

ACCORDING TO PURPOSE

* Entertainment
* Advertising
* Education

ACCORDING TO SOURCE

* Personal
* Social Media
* Media Companies

ACCORDING TO AUDIENCE

* Private / Public
* General / Directed

Determining the Credibility  of Motion Media

* Validity of Information
* Source
* Relationship of the  Author to the event