LESSON 14: MOTION, INFORMATION AND MEDIA

__What is a Motion Media?

• __is visual media that gives the  appearance of a movement can be a collection of  graphics, footage, videos.
• It is combined with audio, text and /or interactive content to  create multimedia

2 FORMS OF MOTION MEDIA

1. Informal - created by  individuals often for personal  use
2. Formal– created by  professionals who follow  industry standards in  creating, editing and  producing motion media

Steps in Formal Production of Animations:

• Writing the Story
• Script is written and dialogue is  recorded
• Animators sketch major scenes,  inbetweeners fill in the gaps
• background music and  background details are added
• drawings are rendered

TYPES OF MOTION MEDIA

ACCORDING TO FORMAT:

• ANIMATION – Animated  GIFs (Graphic Interchange  Format), Flash, Shockwave, Dynamic HMTL
• VIDEO FORMATS / VIDEO  CODECS – MP4, DivX, MPG,  3GP, AVI, MKV, etc.

ACCORDING TO PURPOSE:

• Entertainment
• Advertising
• Education

ACCORDING TO SOURCE:

• Personal
• Social Media
• Media Companies

ACCORDING TO AUDIENCE:

• Private / Public
• General / Directed

CREDIBILITY OF MOTION

Determining the Credibility  of Motion Media:

• Validity of Information

• Source

• Relationship of the  Author to the event

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Technical Methods to Detect  Fake/Tampered Video:

1. Smoothness of the Video -  This is often detected when  movements are not smooth;  when action seems to jump  from one position to another,  as if some action was  missing

2. Lighting Coverage Matches -  One way to detect lighting  matches is to look at the  shadows; the source of light  determines the size and  direction of the shadow

3. Scale and Size Consistent -  scale refers to how the size of  the objects in reference to one  another are near the real  thing.

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If the picture is reduced or  enlarged by a certain percent  then all of the objects should  be resized by that percent. Objects that are far away are  usually smaller than objects  that are nearer.

ADVANTAGES OF MOTION MEDIA

• It captures motion in a  manner that can be viewed  repeatedly
• It can show processes in  detail and in sequence
• It enables learning with  emotions
• It can cut across different  cultures and groups
• It allows scenes, history,  events and phenomenon to  be recreated

LIMITATIONS OF MOTION MEDIA

• Compared to other forms of visual  media the viewer cannot always  interrupt the presentation.
• It is often times more costly than  other forms of visual media.
• Other data may be presented best  using still images. Examples are  graphs, diagrams, maps.
• It is subject to misinterpretation

ELEMENTS OF MOTION MEDIA

Do you remember the different design principles and elements you learned in previous lessons on different media and information (text, visual, audio)? Can you identify them?

1. Speed - A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes lethargy, solemnity or sadness.
2. Direction - indicates a movement from one direction to another. It can also refer to the growing or shrinking of an object.
3. Timing - can be objective or subjective. Objective timing can be measured in minutes, seconds, days, etc. Subjective timing is psychological or felt.

• Timing can be used to clarify or intensify the message or the event. Using a pause can help time the events.

1. Transition – used to switch between scenes

2. Sound and Color – adds meaning to the motion

3. Blurring – In animation, blurring can provide the illusion of fast movement. In videos, it is often used to censor information for security or decency

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