Propaganda Techniques

Propaganda Techniques

Propaganda techniques and persuasive tactics are used to influence people to believe, buy or do something.

Propaganda

information, especially of a biased or (occasionally) misleading nature, used to promote or publicize a particular political cause or point of view, a product/advertisement, idea.

fallacy

(n.) a false notion or belief; an error in thinking

Appeal to Authority/Testimonial

A fallacy in which a speaker or writer seeks to persuade not by giving evidence but by appealing to the respect people have for a famous person or institution, or authoritative figure.

Bandwagon

A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable. E.g. "Do it because everyone else is doing it!" Appeal;Pathos

Transfer

Hyping up a product with something else; denoting a similar product in comparison to the promoted one. Appeal;Pathos

Name-calling

Saying bad things about the competitor, e.g. Pepsi dissing Coke, or Dunkin' Donuts making fun of Starbucks. Appeal;Pathos

Plain-Folk

trying to show that a person or product is good for "ordinary" people because a person is "just like you and understands you"

Repetition

Repeating a word, phrase, or idea for emphasis or rhythmic effect, in order to convince the audience of an idea or concept.

Faulty Cause and Effect

Saying a product or service will do something (faulty cause), and then it doesn't. (Lies! UnU)

Card Stacking Propaganda

provide information that is one sided. For example,

numbers and stats making general claims about a product, group or event.

Fear propaganda

An appeal to fear is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative.

Glittering Generalities

Emotionally appealing words associated with highly-valued concepts that carry conviction without supporting information.