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Corporate Strategy

The overall plan for a diversified company, including the scope of industries and geographic markets in which it operates.

Strategic Decisions

Choices made by a company to guide its long-term direction and determine how to compete in its industry.

Business Strategy

A plan that details how a company will compete within a particular industry.

Diversification

The process of expanding a company's product lines or services to reach new markets.

Low Cost Strategy

A business strategy focused on becoming the lowest cost producer in the industry.

Vrio Framework

A tool to analyze a firm's resources and capabilities based on Value, Rarity, Inimitability, and Organization.

Market Presence

The visibility and recognition of a brand or company in its target market.

Vision Statement

A forward-looking declaration of a company's goals and aspirations, outlining what it aims to achieve.

Competitive Environment

The external factors that influence an organization's ability to compete effectively.

Customer Centricity

An approach to doing business that focuses on creating a positive experience for the customer.