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Propaganda
Manipulation through images and words that blurs truth and fiction to persuade people to follow a particular belief, person, or idea.
Logical Fallacy
An inaccurate or misleading application of logic.
Bandwagon Effect
Using peer pressure to create a "herd" mentality, where people follow the crowd because everyone else is doing it.
Testimonial
The use of a celebrity or expert to persuade others.
Plain Folks Appeal
Techniques used to make a person or idea connect with the average person, emphasizing that the issue concerns them and that the person promoting it is just like them.
Glittering Generalities
The use of words with positive connotations and images with favorable symbolic value to create a positive impression.
Personal Attacks
Linking a person with a negative name, idea, or image to discredit them.
Appeal to Pity
Using emotional manipulation to gain sympathy.
Black or White
Presenting only two extreme options, suggesting that one must be either with us or against us.
Repetition
Repeating a message or statement until it is perceived as true.