Chapter 11: Monopolistic Competition and Oligopoly

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Monopolistic competition

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21 Terms

1

Monopolistic competition

Relatively large number of sellers, differentiated products, easy entry/exit

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2

Product differentiation

Variations of particular product

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3

Product differentiation

________ can prevent duplication.

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4

Non-price competition

Product differentiation + advertising

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5

Four firm concentration ratio

Ratio of the output (sales) of the four largest firms in an industry relative to total industry sales

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6

Herfindahl index

Sum of the squared percentage market shares of all firms in the industry

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7

Excess capacity

Plant and equipment that are underused because firms are producing less than the minimum-ATC output

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8

Oligopoly

Market dominated by a few large producers of a homogeneous or differentiated product

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9

Homogeneous oligopoly

Standardized products

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10

Differentiated oligopoly

Differentiated products

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11

Rivals

________ can either match price changes or ignore price changes.

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12

Strategic behavior

Self-interested behavior that takes into account reactions of others

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13

Mutual interdependence

A situation in which each firm’s profit depends not entirely on its own price and sales strategies but also on those of the other firms

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14

Interindustry competition

Competition b/w 2 products associated w/ different industries

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15

Import competition

Competition b/w foreign products

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16

Game theory

Study of how people behave in strategic situations

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17

Collusion

Cooperation w/ rivals rather than work competitively/independently

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18

Kinked demand curve

Demand is highly elastic above the going price P0 but much less elastic or even inelastic below that price

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19

Price war

Successive and continuous rounds of price cuts by rivals as they attempt to maintain their market shares

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20

Cartel

A group of producers that typically creates a formal written agreement specifying how much each member will produce and charge

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21

Price leadership

The dominant firm initiates price changes and all other firms more or less automatically follow the leader

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