Tourism and Consumer Behavior Lecture Notes

These flashcards cover key concepts related to consumer behavior in the context of tourism and hospitality marketing.

Consumer Behavior

The process and activities people engage in when selecting, purchasing, using, evaluating, searching for, and disposing of products and services to satisfy their needs and desires.

Motivations

Inner drives that compel people to take specific actions to satisfy their needs.

Push Factors

Personal desires, external situations, and social influences that urge individuals to travel.

Pull Factors

Destination attractions, infrastructure, marketing, and safety that entice tourists to visit particular places.

Maslow's Hierarchy of Needs

A theory that categorizes human needs into five levels, from basic physiological needs to self-actualization.

Culture

The collective mental programming of the human mind distinguishing one group of people from another.

Age and Gender

Demographic factors that influence consumer behavior and preferences in tourism.

Social Class

One's position in society determined by income, education, occupation, and other socioeconomic factors.

Lifestyle

A person's pattern of living expressed in activities, interests, and opinions, influencing consumer behavior.

Family Life Cycle (FLC) Model

A model that suggests travel patterns differ as individuals progress through various life stages.

Reference Groups

Individuals that influence a person's attitudes or behaviors, serving as sources of information.

Personality

The distinguishing psychological characteristics that influence a consumer's buying behavior.

Buyer Decision-Making Process

The series of stages consumers go through when making purchase decisions, particularly for high-involvement products.

Need Recognition

The stage where consumers realize they have a need and may consider products to satisfy that need.

Information Search

The process of seeking information about products or services after recognizing a need.

Evaluation of Alternatives

The stage where consumers compare different products or service providers based on information gathered.

Purchase Decision

The stage where consumers make the actual decision to purchase a product or service.

Post-Purchase Evaluation

The assessment of a product or service after purchase, influencing future purchasing decisions.

Satisfaction

A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance against expectations.